If you own a business or if you work for someone else, the fact is that you must interact with people online as well as interacting with them in person. Your online connections are people from many different placed and possibly even many different countries and may different industries.
No matter what you do professionally and no matter how you present what you are trying to sell and what you represent, at the end of the day, it will always be about getting your clients to buy what you are selling.
Social CRM is traditional Customer Relationship Management evolved. The addition of social media has taken PR, customer service, and customer experience to the next level. Businesses must heed the new dynamic when it comes to Social CRM; the customer is at the center of the relationship and engaging with your business through many different channels.
You own a small business and until now, you have generated leads and converted prospective clients into actual clients. You have invested some money in your marketing strategy. It may not be enough. You may need to do more.