Crisis communication is different than all other types of communication and it is important for you to learn how to communicate in a crisis in the most appropriate, effective way as well as training your people to do the same so that you can resolve the issue(s) as quickly as possible.
No one enjoys being criticized! Yet, if you want to succeed, you’ve got to overcome all of your natural instincts and actively seek out feedback, good and bad.
If you are experiencing a social media crisis with your business, it can either devastate you or you can turn it around and deal with it in a way that doesn’t ruin all of the effort made so far.