It is a well-established fact that a call-to-action (CTA) is essential for your business. So, that takes care of the need for the concept. However, what about the physical attributes of the CTA button? Is it effective at bringing your business to the next level?
One thing that is true in life and in business is that perception is reality. If a perception has been created, whether it is actually true at the core, it is perceived as true and; therefore, everyone believes it to be what they perceive.
People react to other people emotionally. When it comes to people in networking situations, they connect with other people on that same emotional level. On a subconscious level, colors play an important role in human relationships and the integration of specific colors cause people to react in certain ways to others. For example, blue has a calming effect on people. If your colors are very neutral (beige, for example), other people may think that you are not a person of strong convictions.