When you post an article and you have a call-to-action at the bottom of the post (or somewhere else in the post), it is important to measure if your readers are reading that call-to-action and complying with whatever you are asking your readers to do.
If you have ever attended a presentation, webinar or class of mine, you will understand that calls to action (CTAs) in all of your content is critical. Whether it is a website homepage, an event invitation, a product landing page or an informative blog post, a CTA needs to be included. A call to action is just that, a call or request, to get the reader to take an action of some kind.
If your online content is not top notch, you will not be able to capture your visitors’ attention and entice them to read further. You only have 3 seconds to accomplish this. Getting them to accept your call-to-action is key.
You have researched and learned how to write, publish and syndicate amazing content. You have compelling titles, magnetic teaser paragraphs, a rich body and an insightful conclusion. What about your Call-to-Action? Are your readers compelled to connect with you?