If you own a Business-to-Business company, which means that you either sell products and/or services to other companies, your online content strategy will be different than if you own a different sort of business. Undoubtedly, all businesses need to generate content.
Email marketing can be very tricky. If you inundate people with too much Email, they may get really angry with you and report you as a spammer. On the other hand, you want to send effective and valuable Emails that elicit the type of response that you are hoping for.
You sit at your desk and you try very hard to come up with new ideas for content on a very regular basis. You are tied to your clients’ experiences. What drives you first and foremost is whatever your clients want and need. If they are having a bad time, you will be affected also.
No one enjoys being criticized! Yet, if you want to succeed, you’ve got to overcome all of your natural instincts and actively seek out feedback, good and bad.
When the U.S. economy was at its best, your business was booming and you could pretty much write your own ticket. However, as everyone is well aware, the economy tanked and companies and individuals are no longer willing or able (in many cases) to pay the same rates for certain services.
Now is the time to plan for the future. You need to make sure that you have a strategy in place so that you don’t have a gap in your work and in your progress going forward.
After all this time, you probably understand why social media is so important. However, if you have any doubt, there are several good reasons to stick with social media for your business. If you don’t, you will regret the outcome.
Evangelists, by definition, are thought leaders who pave the way with their writing and their way of thinking. This not only applies to religious situations. It can also apply to business in a very profound manner.
Every business needs to have a definitive position and a compelling story. Customers won’t buy anything from you or even entertain the idea if you don’t have a story that touches them on an emotional level. It’s human nature.
If you have ever attended a presentation, webinar or class of mine, you will understand that calls to action (CTAs) in all of your content is critical. Whether it is a website homepage, an event invitation, a product landing page or an informative blog post, a CTA needs to be included. A call to action is just that, a call or request, to get the reader to take an action of some kind.