Tagged: business relationships

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Using Social Media to Become a Subject Matter Expert

The arrival of the Internet has drastically changed the way we do business. Therefore, it has become increasingly important to differentiate yourself — to stand out among your competitors and to be known as an expert in your area. Why is it so important? The answer is simple. People simply want to deal with someone who is credible and knows his subject well, and the only way to earn that confidence is to be an “expert” in your area.