Getting Your Customers to Spread the Word
One of the attractions of social media is that it gives customers a way to get more personal with your company. It allows them to feel that they are special because you are making yourself accessible to them. Even if you aren’t sharing your company’s most closely guarded secrets with your customers, merely reaching out to them through social media goes a long way toward building better client relations. When customers see that business with you means a two-way relationship, they are more inclined to continue with that relationship.