The Necessity of Elevator Pitches
Since 2008, when the US economy seemed to hit rock bottom, many people were forced to consider new ways of earning a living. Many opened their own businesses and introduced themselves to other business owners.
When social media was first introduced, it was on the fringes. However, it started to gain momentum very quickly and before you knew it, it was in the mainstream. At this point, it is on everyone’s lips.
At this point in the social media world, it is clear that LinkedIn is a heavy hitter when it comes to effective communications. People feel that LinkedIn is a very powerful channel for business; however, not everyone uses it effectively.
You may be wondering why you bother writing your eNewsletter every month and sending it to your list of recipients. Maybe more and more people unsubscribe each month. You may not understand why you need to continue to send it.
As you are building your online reputation, one of the key elements that you need to establish is your position as a subject matter expert (SME). You need to go from anonymity to respected and credible expert.
People react to other people emotionally. When it comes to people in networking situations, they connect with other people on that same emotional level. On a subconscious level, colors play an important role in human relationships and the integration of specific colors cause people to react in certain ways to others. For example, blue has a calming effect on people. If your colors are very neutral (beige, for example), other people may think that you are not a person of strong convictions.
Plan to include more time to network with fellow professionals and potential clients this year. The more you network, the more connections you will have and the stronger those connections will be for your business.
When you first go into business, people don’t know who you are, how you do business, which values and ethics you hold dear, and the quality of your products and services. You need to build credibility as quickly as possible.
Social networking does a great deal to enhance your professional and personal experience online. Personally, it allows you to connect with others easily. Professionally, it helps you to develop relationships. It is about creation, curation, and consumption.
No matter what your business represents and what you are offering, you should still have goals and objectives. One of those objectives must be to build loyal relationships and social media helps.