Your privacy policy is an extremely important document and it has a direct influence on your success as a business owner. It is important for you to have one and to share it with others to demonstrate your integrity.
I recently received an email in my inbox with the subject line “Hi Lisa!” The from address only said “Suz.” I get hundreds of emails a day and this is the type of thing that I would normally just send to my spam folder – between the dubious subject line and the cryptic “from” address, it really triggered all my red flags. But I had just sent a few photos, via Facebook, to a friend named Suzanne and thought that maybe she was replying to say she received them. I opened it and was surprised to see that it was a note from an old client, writing to set up another appointment!
Many people now use email as a primary way of communicating with friends, family, co-workers and others who are important to each of us for different reasons. You may be contacting someone about employment, a business venture, following up with customer service or emailing instead of using the telephone.
The way that you do business online when it comes to branding is not willy nilly. There are specific rules to follow and there is a code of ethics just as there is with any business.
When it comes to social media, quality versus quantity must be considered. This certainly applies to LinkedIn as well. Considering that you use LinkedIn for business, you want to ensure that the quality of your connections is above reproach.
As polite and appropriate as you try to be online, sometimes you may write something that is misconstrued or that inadvertently causes offense. This happens to everyone on occasion. What’s important is how to fix it if it happens.
You post content on a regular basis and you are sensitive to what you can and cannot appropriately post online. With that in mind, you should share your knowledge with others who are not as aware of what to do.
You have a great deal of information to share with others. You don’t want to force it on others. You want to earn their attention instead of demanding it. Earned attention is a building block of a sustainable relationship.
In your frequent and regular interactions with customers online, there are ways to behave and ways not to behave. The relationships that you share with customers are critical to the success of your business. No matter what, be nice.
One of the issues that company executives are concerned about in this age of social media is how their employees are using it and whether it is potentially damaging to the business’s reputation. The approach should be cautious.