There many different types of businesses, some of them B2B and some of them B2C. B2B and B2C business are unique and face unique challenges. It is important to remember that one distinct difference between the two types of businesses is that one is looking for value (on a broad scale) while the other is looking for a human/emtotional connection.
Nowadays, there are many different types of business and nonprofits are a type whose numbers are increasing substantially and rapidly on a very consistent basis. In addition to businesses competing across the board, nonprofits are also vying for an increased amount of donations.
If you own a Business-to-Business company, which means that you either sell products and/or services to other companies, your online content strategy will be different than if you own a different sort of business. Undoubtedly, all businesses need to generate content.