On any given day (including weekends), the top priority for a marketer is to write fresh content. Times have changed because nowadays, providing fresh, fantastic content regularly is absolutely mandatory. Writing all of the time has become totally necessary.
The basics of writing are the same whether you write for an online audience or a print audience. However, there are certain differences in the writing approach and it is important to understand those differences for the greatest impact.
Content is king! The content that you are posting and sharing must be of the highest quality if you are going to get anywhere with it. People don’t have the time or the patience to waste. You have three seconds.
If you have ever attended a presentation, webinar or class of mine, you will understand that calls to action (CTAs) in all of your content is critical. Whether it is a website homepage, an event invitation, a product landing page or an informative blog post, a CTA needs to be included. A call to action is just that, a call or request, to get the reader to take an action of some kind.
No doubt, you have heard that “Content Is King” more times than you would like to admit. Annoyance aside, it it absolutely true when it comes to social media success for business. However, it is imperative that your content’s perfect.
If you have a business blog, you understand what a challenge it is at times to constantly come up with fresh and exciting content on a regular basis. It forces you to be creative, innovative and compelling at once.
Bloggers and blogging have been at the forefront for quite a while now. The quality of blog writing certainly doesn’t have to be inferior to journalistic writing. However, objectivity, fact reporting and the integrity of the writing are still critical.
Blogging is an extremely effective way of getting your word out online. Blogs teach new things and compel readers to read and leave comments on the content. They also share what they have read. It’s time to increase your readers.
You have done an amazing job of writing top-quality content and your readers have reacted extremely positively to whatever you have posted for them to read. Potentially, there can be two different content phases: original content and recycled content.
Content is definitely king; however, at some point, you may find that it becomes difficult to continually come up with new content on such a frequent basis. This is where recycling your old content can come in very handy.