Successful Marketing Messages for Your Business

Having powerful and successful marketing messages for your business is essential for success. Your core marketing messages need to make your potential clients understand that you can solve their problems. This will make them decide to hire you.

As surprising as it is, there are many solo practitioners who don’t put the same kind of effort into their marketing messages. They may have a website built, which explains in great detail how they are able to solve their clients’ problems. Based on their Internet presence, very few people are paying attention to them and they don’t understand why.

You must have a very well-developed and well-defined core marketing message. The core marketing message is the message that you want to get across to your potential customers.

It is the message that will convince your potential customers that you have the answer to their problems. In other words, you have answered the question: What’s in it for them? Your business’s success is totally dependent on your marketing message being extremely clear and effective.

Marketing, whether it is online or traditional, is still marketing. One of the common marketing principles, which is an easy principle to follow, uses the “4 Ps”: price, product, positioning and promotion.

Your Internet marketing strategy is the main principle that you want to bring across, which you have personalized for your potential customers. Just as in traditional marketing, your online marketing campaign must identify the needs of your potential customers. In an Internet marketing campaign, as is the case with a traditional marketing campaign, you will always speak directly with your potential customers.

An important factor that is unique to Internet marketing is privacy. When it comes to the Internet, people are very concerned about their privacy. They need to be able to feel that their information is secure and safe. They need to be able to feel that they can trust you with their information.

Your privacy policy, which will give your customers and potential customers peace of mind, needs to be easily accessible. You should never assume that your customers know about your privacy policy. It is your responsibility to tell them about it.

Introduce yourself

The reason that you are marketing your business in the first place is so that people will choose to hire you. As basic as that concept is, it definitely should never be overlooked. You need to state who you are in your marketing message. All of your marketing materials should have the name of your business on them. You do that so that your potential clients will remember your business’s name, even if they don’t make a commitment to hire you right away.

When you introduce yourself, you should keep it simple. You don’t want to speak about yourself too much because that could distract your potential customers and, in the worst-case scenario, push them away. Your potential customers are much more interested in what you can do for them than who you are.

Identify problems

Another very important factor to focus on in your core marketing message is the actual problem that needs to be solved. It is essential because that is how your marketing messages will touch people. It will make them feel that you can solve their particular problem. They will feel that you are personally taking care of them.

Offer an outcome

After you have been able to identify the problem, you would normally offer a solution and explain the process that you would follow to get to that solution. However, what people with problems really want is for you to offer them a positive outcome. You need to make your potential customers understand exactly why they need you. It is essential for you to identify specific outcomes. You must learn what your potential clients want to get out of the situation, figure out if you are able to provide it for them and offer it to them.

You need to take each of the problems that you have previously identified and incorporate them into your core marketing message. With each problem, you should ask yourself “What is the best outcome that your potential customers are expecting?” Once you have been able to identify the outcomes, they will serve you well as marketing tools in your core marketing campaign.

Of course, before you discuss an outcome with your potential customers, you need to make sure that you have a process in place that will back it up and ensure that the outcome will occur.

Putting everything together

Building a comprehensive core marketing message that identifies you, pinpoints that problem that you are able to solve and gives your potential customer a strong sense of how his or her life will be after the problem is solved is essential to the success of your business.

We are pleased to provide you with the insightful comments contained herein. Please contact us at CompuKol Communications for further discussion on how we might be able to assist you and your team.