Social Media Campaign Strategies – What Works
There is no shortcut to success. Social media is a continual effort that requires a lot of meticulous planning and a consistent effort toward the established objectives. Some of the effective strategies that can be made for social media campaign are as follows.
Choosing the best social media channel: You need to find a suitable channel that can complement the image of your brand. The channel should match the value of the product or the services that are being promoted using the medium.
Choosing the right team to build the brand image: Plan and choose the team that can build the brand image the most effectively. It is imperative that the professionals working on this project have the required skill sets and believe in the product’s brand power. From the public relations agents or the staff members on down, the team has to be chosen carefully.
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Content is King: As a critical part of the social media campaign, the content should concentrate on the promotion of the benefits of the products and never be offensive or outrageous.
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Target online connections: You need to choose your online users very discriminatingly. Search your targeted online users carefully and then promote the brand to the users who are the most involved with the brand. The marketing campaign can be customized for the audience and necessary actions can be taken subsequently.
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Brand scrutiny: Be aware of brand scrutiny.Once the brand has been introduced to the market, the team should be well aware of the pros and cons of the steps they have taken for its promotion. Pay close attention to the conversations, posts, chats, and forums taking place with respect to the brand.
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Be unique and original: Use of social media channels to promote the product as much as possible. This must be done carefully and in an original way. Use the possible benefits and rewards system to market of the product in a better way.
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Concentrate on metrics: Constantly measure the performance of efforts being made to ensure that these are in sync with the goals. It is only when the goals are achieved and return on investment (ROI) is expanded that it can be surmised that the campaign was a success. Some of the most famous social media campaigns of all time are as mentioned below:
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Threadless building brand love was an example of the widespread coverage of the brand on the social media channels.
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Dunkin Donut’s new product campaign on Facebook.
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Promotion of new Fiesta by Ford. The campaign used social media to correctly target the audience in a very impressive manner.
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Promotion of Xperia X1 by Sony Ericsson.
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The unique formulation of the sea World’s Whale social media campaign is the best example of intelligent social media marketing. It demonstrated that a marketing campaign can be made successful even out of the realm of Facebook, Twitter, and YouTube.
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Conclusion
These and many other successful marketing campaigns are examples of how social media strategies can be used to the best of their ability.
Social media campaigns must be designed to derive continuous engagement from the users and should also have beneficial results for the sales department. Smart allocation of resources can ensure better ROI in the event that your social media campaign is successful. Setting up short-term goals and constant revisions should be the right approach to the whole strategy.
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Via LinkedIn Groups
Group: eMarketing Association Network
Discussion: Social Media Campaign Strategies – What Works
Every effective strategy starts with a measurable goal or objective! Begin with something you can achieve at your "stage" of Social Media. Companies starting in SM need to grow visibility & gain followers. There's your goal.
Posted by Judith Lee
Hi Marco,
Helpful tips here.
I like the note of content being king. Provide something of value, become valuable.
Thanks for sharing!
Ryan
Another great example of "how to use social media" right is Starbucks. They use every single social media tool on the planet and it works!
Via LinkedIn Groups
Group: Small Business Online Community
Discussion: Social Media Campaign Strategies – What Works
Step 1 . . . get on the virtual airwaves re a Blog Talk radio. I launched by PI Window Blog to support the radio show in June 2009 and had 260 visitors that first month. Leveraging the radio show, by August 2010 I had more than 35,000 visitors in that month alone. That's right, 35,000 visitors for just the month of August.
Posted by Jon W. Hansen
I wondered if anyone had used Konnects successfully for marketing? I read this about it and was intrigued:
Konnects has an emphasis on "communities" rather than individual target contacts or companies. Choose from a directory of professional or social communities with full webpages; similar to Yahoo or Google groups.
Key word…"campaign" – which requires strategy, planning, a platform and follow through. Until now, my social media interaction has been more like hitting tennis balls launched out of an automated ball server. This week, I finally put it on my list to design a social media strategy and schedule. Eventually I figure things out…LOL. Posts like this help shorten the learning curve…thanks!
Via LinkedIn Groups
Group: Social Media & Community 2.0
Discussion: Social Media Campaign Strategies – What Works
I agree every effective strategy starts with a measurable goal or objective, so before you "listen" you must first map your sociverse therefore this is a tool that can support a strategies success!
Posted by Tom Lambert
Via LinkedIn Groups
Group: Online Marketing Network
Discussion: Social Media Campaign Strategies – What Works
Look at these social media facts:
• 72% of marketers surveyed recently reported they have only just started using Social Marketing.
• The largest group of business owners who are starting to test Social Marketing are sole proprietors. The “big boys” already understand the value.
• 81% of survey responders report that Social Media Marketing has resulted in an increase of sales.
• Other benefits reported include: Improved list building, better customer service, forging new supplier relationships, reduction of advertising and marketing costs.
Posted by Senthe Selva