Small Businesses and Social Media, a Great Combination

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More and more small businesses are gaining larger numbers of customers than large and medium-size businesses. Even though larger businesses have more money to spend on social media, their vision doesn’t always include social media and its magic.

When it comes to small businesses and social media, there are many success factors that contribute to bringing the businesses to the next level.

Building relationships

Of all of the success factors, relationship building is by far the most important one when it comes to social media. That is one of the reasons that smaller companies are more successful. In a smaller business situation, the principles of the business will take the time to get to know their clients personally. That personal touch makes a tremendous difference. The personal relationship between client and business owner gives extremely valuable feedback and insight to the business owner and establishes loyalty on the part of the client.

Start small

If you can establish short-term goals and interact with people on a personal and focused basis, you will see that the relationships that you are building will be of high quality. The number of connections with other people that you establish are not nearly as important as the quality of those connections. When faced with the question of quality versus quantity, you should always go for quality. Regarding connections through social media, there is usually much more interaction between the small-business owner and the client. In other words, there is a true relationship that goes both ways. The larger-business owner, on the other hand, will usually have a goal of getting as many followers or online connections as possible without being too concerned with the personal interaction.

Faster response

With small businesses, the customer will generally get what they need from the business owner more quickly. They won’t need to drill down through layer upon layer to eventually get to the person with whom they really want to speak. Another quality that is often present in small businesses is sincerity. They don’t have the corporate shell that often surrounds large businesses. It is that shell that prevents them from being themselves because they must follow the business’s policies.

Polar opposites

The business approach of small companies differs greatly from the business approach of large companies. When it comes to using social media, the smaller companies will be much more inclined to interact personally online (for example, using the LinkedIn Q&A feature). This strategy will be instrumental in gaining more clients eventually. It is really rare to see large companies approaching social media in the same manner.

Engaging other people

Social media is a tremendous success when it comes to businesses nowadays. One of the main reasons for that is the engagement factor. People love to be engaged and enticed. The really like that much better than having someone stand in front of them, trying to do a hard sell on them. It is a totally human quality to want to feel as though they are a part of something. Social media is a logical choice when it comes to small businesses and their marketing strategies.

Conclusion

Social media helps businesses to stand out in a marketplace that is constantly moving and is very noisy. Small businesses have a more difficult time doing that than larger businesses do. Social media can give the small businesses exposure online like nothing else can and it can boost their reputation to heights that they could not have imagined before.

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Author

  • Michael Cohn

    Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has decades of experience in IT and web technologies. Michael founded CompuKol Communications to help small businesses and entrepreneurs increase their visibility and reputation. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility. Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.

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3 Responses

  1. Jim Earl says:

     

    Via LinkedIn Groups

    Group: Guerrilla Marketing Tips for Small Businesses
    Discussion: Small Businesses and Social Media, a Great Combination

    Great insights Michael. The only one I woulod add is local business can use a portion of there social media to be a community advocate and build additional relationships that might not fall in their model target audience
    Posted by Jim Earl

  2. Mark Schmukler says:

     

    Via LinkedIn Groups

    Group: American Marketing Association of New Jersey
    Discussion: Small Businesses and Social Media, a Great Combination

    Michael, I agree and well said. Relationship building, networking and referral remain top channels for lead generation and business. Social Media can help smaller businesses "level the playing field" versus larger competitors, by extending your (virtual) network. The challenge is that smaller businesses have limited time and resources. The shear number of social media sites and tools can be overwhelming. The answer is to focus on the social media activities that will "move the meter". A B2B company may want to start with LinkedIn, Twitter, Facebook (page). They can then easily monitor and contribute to industry-specific communities and and build on that
    Posted by Mark Schmukler (3,800+)

  3. Web Design Nashville says:

    The purpose of social networks is to do just that—allow social interaction within our networks. And when it comes to using social media for businesses, I can’t help but notice that so many companies seem to be taking the wrong approach.