Praising Twitter as it Deserves
There are many really great reasons for you to be active on Twitter. By now, you realize that Twitter is a wonderful business tool that will help you to become even more successful in your business. Let’s discuss the advantages.
You may have found that Twitter uses up a great deal of your time (and it certainly can be addictive) or that you are not using it efficiently. However, it used sensibly and efficiently, you will start to see the benefits for your business pretty quickly. There are many really good reasons to become active on Twitter.
Your connections
Since you are using Twitter for business, your connectivity is of vital importance. For example, what if you have a desire to connect with a person of influence in your niche or industry? If you are on Twitter (since so many other people are on Twitter), it is an easy way to establish a connection with the person or people with whom you want to connect. Without this avenue, it would be a lot more difficult to connect (or to establish a connection). Remember that the more you interact with other people, the stronger your credibility will become. As people get to know you and come to regard you as a subject matter expert, your Twitter connection will become even more important.
You will be in the know
Twitter is being used by millions of people around the world. People (universally) share content on Twitter in every possible industry that you could imagine. They discuss business-related events, business articles of interest, industry events, trends, etc. Twitter is an excellent resource for business articles and if you allow the exposure, you will learn a tremendous amount.
You will be up on current events
Twitter is a wonderful source for what is happening now, by the minute. If you own a business, you must know what is going on at all times in your niche or industry. If you are interested in testing it, go to search.twitter.com and type in keywords. You will get information that you may not find anywhere else.
You will be connected socially
If you really want Twitter to work for you effectively, you should not let fear get in your way when it comes to communicating freely. Being active on Twitter puts you in a position where you have to be social. You are forced into a position of engagement and you know that you should be engaging on an extremely regular basis. If you are really working Twitter properly, you can’t just ignore it. You must use it regularly and you must use it often. If you are a person who is not generally comfortable with relationships, Twitter is an excellent place to start. You will establish a level of comfort simply because you will be engaging with others on a regular basis. It is sort of like being terrified of public speaking and then being forced to deliver your 30-second elevator pitch over and over again at networking events. Before you know it, you will be totally at ease and you won’t even have realized that you have stepped out of your comfort zone.
You will stay in touch with others
A great way to get a strong sense of what others think about your brand and business offerings is through Twitter. Not only can you read what others have to say about your business but you will also be able to interact with them through Twitter. The exchanges that you will be reading will help you to understand what your customers want and then you will be in a far better position to give it to them. The better you serve them, the more inclined they will be to buy from you eventually.
You will experience inspiration
If you pay attention to what other people in your niche or industry are saying and doing, you may very well be inspired to do the same (or something that is very close to what they are doing). If it works, why not use it? The more you interact with other people, they more inspired you will be by them. At the same time, you have the power to inspire them. It works both ways.
Your curiosity will be satisfied
The more information that you have at your fingertips, the more thirst you will have for knowledge and understanding. The more you learn, the more you will want to learn. You will read all sorts of wonderful things from other people, such as their accomplishments, interesting experiences, etc, and you will want to have similar experiences that you can share with them.
Conclusion
Twitter is an incredible tool and new and exciting angles are being made available to general public all of the time. It draws you in and makes you want to interact and to learn from other people. Although millions of people use Twitter, you need to make your own mark and use it so that it is a reflection of your particular individuality. The more you use it, the more you will want to use it. It has the potential to really strengthen your business and bring you to the next level in all respects.
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Via LinkedIn Groups
Group: Publishing and editing professionals
Discussion: Praising Twitter as it Deserves
For me it's a very different tool to the other social media sites I'm involved with. I don't have the time to search out every bit of news in the publishing industry, and while I'm not naive to think it'll do the whole job for me, I do consider it a kind of one-stop-shop. Most of my clients are on there, too, which means I can see what they're up to.
It's also not a forum that I use for small-talk – I save that for Facebook. I don't tweet about the state of my health, whether the courier is late, or anything to do with friends or family (too public!); instead it's all about professional information sharing.
I've only had my account for a month or so, so I'm quite a 'late adopter'! But a friend who uses it in the same way that I do suggested I trial it for a while. And I'm glad I did!
Posted by Louise
Via LinkedIn Groups
Group: Social Media Plus
Discussion: Praising Twitter as it Deserves
I am a huge Twitter fan and will WOOT whenever I can. It is my news feed that I can get any time, any where. Thanks for the post!
Posted by Becky
Via LinkedIn Groups
Group: Small Business Network – New Jersey
Discussion: Praising Twitter as it Deserves
I have recently discovered Twitter, though I signed up a while ago.
I think many people think that Twitter in and of itself is a marketing strategy. That was my mindset and I came to expect too much from it.
The article puts Twitter into perspective. It serves to educate, connect and share information which in turn educates yourself and may open you up to a new way of thinking and growing your business.
Twitter is a "good" tool. I stop short of calling it a "great" resource for now. I may change my mind as I use it more.
Like anything else you get out of something only what you put into it.
Posted by RUSSELL
Via LinkedIn Groups
Group: Social Media Plus
Discussion: Praising Twitter as it Deserves
Very nice read. Makes all of us trying to push the value of Twitter smile and know we are in good company.
Posted by Tiffany
Via LinkedIn Groups
Group: Informed Ideas For Writers
Discussion: Praising Twitter as it Deserves
Twitter CAN be great, but companies have to be careful… this from our newsroom: "Wise employers put certain limits on social media use even outside of work … Postings on Facebook, Twitter, LinkedIn, blogs, Google and IMs have created a scary new world for organizations because mistakes can live on forever,” says Associate Publisher Adam Goldstein. “We’re seeing a great number of cases that illustrate the new legal risks for U.S. employers.” Among the examples:
• A flight attendant is fired for posting risqué pictures of herself in uniform. She sues. Was that free speech?
• An IBM employee loses her disability benefits because the company says her joyful Facebook photos show she no longer suffers from major depression. Is that legal?
• A job applicant is rejected after a Google search reveals a “brandishing weapons” conviction. Did HR expose the company to a potential lawsuit?
• An Arizona newspaper fired a crime reporter after he posted a series of unprofessional tweets on his work-related Twitter account. He complains to the National Labor Relations Board The NLRB dismisses his complaint.
Employers are wrestling with questions such as: Where’s the line between prudent monitoring and invasion of privacy?
Posted by Susan