Instagram – Tips to Boost Engagement

Instagram is becoming an increasingly popular way to promote business. With more people joining Instagram every day, you are probably wondering how you can get them to engage in yours. Well, here are some tips to get you started:

Draw your followers in with interesting, active photos

This may seem obvious, but you would be surprised at the number of businesses that fail to make their posts interesting. Post images of your product in action. This kind of photo draws the eye and prompts engagement. You want your followers to linger on your post instead of merely glancing at it and continuing to scroll down. Avoid making your photo too busy. Highlight one item or service and focus on that. Play with colors. Generally, lighter, brighter colors get more notice. Don’t go overboard. It’s best to have one dominant color instead of a rainbow of colors in one post.

Keep your captions short

Your photo should draw your customers in and your caption should keep them there. The worst thing you can do is make your caption too long. When your customers see a long caption they will get bored and move on. Keep it short and simple. Your caption should build upon your photo, not take away from it. Include a call-to-action in your caption to get your followers to participate. For example, ask them to comment on their favorite product shown in your post. Participation is key to boosting engagement.

Hold contests and giveaways

Nothing gets your followers and customers to participate like free stuff. When holding a contest, you should first decide what it is that you want to give away. Make sure that what you choose is something that your customers will actually want, and that is relevant to your brand. Begin by posting an eye-catching picture of your prize and include details of your contest below. Boost engagement by posting reminders every few days until the contest or giveaway is over. Pick your winner, post an announcement and flaunt that prize!

Reward followers by posting discount codes and promos

Your followers and customers will continue to follow you and refer back to your posts for discount codes and promotion details if you post them. Chances are they will also share those codes and promotions with friends and family. This is very important when it comes to boosting engagement because this is how you gain more followers.

Communicate with your followers

If one of your followers tags you or your product in one of their posts, give them a shout out. Let them know that you appreciate their loyalty. Respond to notifications and don’t leave a conversation one-sided. When your customers feel like you care about them, they will continue to follow you and engage with you and your products, which is exactly what you want.

Debut new merchandise or services

Keep your customers interested in you and your brand by showcasing new products on your Instagram page. When you do this, your customers will continue to check your Instagram to see what is new and when it will be available. They will probably “like” your posts and tag friends so they can see your new merchandise too. When you debut new merchandise, don’t just make it about work. Show that you are having fun. Debut new products with videos to add a sense of fun and creativity to your brand.

Pay attention to your most-liked media

I have saved this one for last because it is very important and I want you to remember it. Keep track of your posts and the engagement that each post receives. By doing this, you can determine what it is that your followers like best and what gets them to engage the most. You can replicate what they liked in new posts so that you constantly get good engagement.

Conclusion

Sometimes, keeping up with your Instagram account and always making it interesting can be overwhelming. Don’t worry. Once you make these seven steps a priority, you will begin to see the engagement on your account skyrocket. Bottom line: be interesting and showcase what makes you and your business unique. Now that you have read about it, go and put it into action.

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