Efficient Time Management of Social Media

“Nothing is a waste of time if you use the experience wisely.” Rodin. You have created your social media marketing strategy and you are implementing it on a regular basis. Are you using your time efficiently?

There are many possible ways that you can make efficient use of the time that you spend on social media for your business. One good approach is to divide your time into categories:

• Content creation: You should write as much high-quality content as you can and then you should syndicate it to all of your social media communities.
   
• Paying attention to what others are doing online: You should constantly be paying attention to what other people are doing and what they are sharing.
   

• Jumping in and participating: You should get as involved as possible with other by leaving comments and questions, guest blogging, and sharing other people’s valuable content with the members of your social media communities.

A really effective way to make more efficient use of  your time is by really concentrating on religiously sticking to the strategy mentioned above. The following are tips that will assist you in maximizing the time that you spend on social media:

• Leave comments: Post comments on someone else’s blog. Then, use your comments as the foundation for your own, original blog article. 
   
• Leverage other people’s comments: Sometimes, it is very valuable to take the tweets that other people have written in response to your original blog articles and create another blog article based on those tweets.
   
• Guest bloggers: You can write a blog post in which you invite potential guest bloggers to write for your blog and then tweet the links to your invitation to see how many different people respond to you. Once your guest blogger has completed his/her posting and it has been published, you can write a companion blog.
   
• Create a Twitter chat: You can initiate a Twitter chat that is connected to your blog topic. This will benefit your readers tremendously.
   
• LinkedIn Q&A: You can use the answers that you have received in LinkedIn Q&A as the basis for another blog article.
   
• Be selective about followers: You should always be discriminating about whom you choose to follow. If you start to follow someone and you see that there is no interaction between you, you should unfollow them and pursue other potential followers who you feel will be of greater benefit to you and your business.
   
• Share your social media network with others: You need to be willing to share the wealth of your social media communities with others. That is exactly what social media is all about. It is all about building relationships and part of that is helping each other unconditionally. It is a relatively safe thing to do because they won’t be able to connect with any of your connections without a personal introduction from you. If you aren’t comfortable with any of the people with whom they want to connect,  you simply won’t make the introduction.
   
• Use Facebook to spread the word about your events: Facebook is a great venue for telling a large amount of people at once about your upcoming events. You can invite your friends and they can invite their friends.  Before you know it, you will have very strong attendance at your events (all because of social media).
   
• Help as many people as possible: Often, people forget to focus on other people and their issues and concentrate on themselves. If you make it one of your goals to help others, it will come back to you in a very positive way and they will  help you too.

Conclusion

Making the most efficient use of your time when it comes to social media is essential for your business and it is not difficult to accomplish. It is only a matter of tightening up your social media strategy and making sure that you are consistent and organized in your approach.

We are pleased to provide you with the insightful comments contained herein. Please contact us at CompuKol Communications for further discussion on how we might be able to assist you and your team and don’t forget to “like” our Facebook page.

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