How to Make the Most of Your Business’s Facebook Fan (Like) Page

The number of users on Facebook is growing every day, all of the time. Businesses are well aware of how instrumental it is to their success. It is a regular part of business communication around the world at this point.

It is very simple for a business to create a Facebook fan page, put up a company profile, list products, etc. The challenge, however, can be making sure that the company fan page that compels people to say that they “like” the page and to acquire more and more fans.

When a person first visits the page, they will most likely click on the wall or info. If they don’t find something in either place that is of interest to them, they will leave. You want to get as many “likes” as possible as well as getting people to become fans. When you have a connection to them like that, it gives you the opportunity, going forward, to continue to communicate with them and to let them know about all of your new offerings and promotions.

Designing your Facebook fan page properly is very important for your business. There are several elements that you should include in your page, which will help you to attract a great deal of traffic and ultimately, do more business and sell more products and/or services. The following are some of the most effective ways that you can enhance your fan page and really make it work for your business.

• A call-to-action graphic: Your main objective in having a Facebook fan page is to convert your visitors into fans. If you have a call-to-action graphic in your landing tab, this will help you to acquire more “likes” from your visitors.
   
• Incentive: Sometimes, people feel that they need something in return for agreeing to become a fan. You can offer them “secret” content that they will only be able to read if they become a fan. If you make them feel special, they will easily agree to join, in most cases.
   
• Aesthetic appeal: Your Facebook page needs to be attractive and appealing to your fans and potential fans. The worst thing that you can do is to bore your fans with an unappealing page.
   
• Restricting content from people who are not your fans: Once you have someone who is visiting your fan page, it is a good idea to put some sort of teaser line there that will encourage your visitors to “like” your page and want to sign up to become a fan.
   
• Embedding a video: Anytime you have a video that is embedded in your fan page, it will not automatically run flash instantaneously. The visitor will need to click on it in order to make it run. Before then, the image will be a still photograph.
   
• A list of products and/or services: You can set up a virtual store in your Facebook fan page and you can give your visitors and fans the option of clicking on a “like” button and leaving a comment.
   
• A “share button”: If you have a “share button,” your fans can share whatever they like with other people.
   
• Pop-up dialogue: If you have more content on your fan page than you would like, you are able to hide some in pop-up boxes.
   
• Add an “invite your friends” box: This box is a standalone, which is a little bit complicated to embed in your page design. However, it is a very good idea, if you can manage it because your visitors can immediately choose their friends to whom to send invitations from your fan page.
   
• Use Google Analytics: Facebook’s analytics system is limited. It is recommended that you use Google Analytics on your Facebook fan page. To do this, you simply create a new account in Google Analytics using your Facebook fan page URL.

Conclusion

The tips that were discussed here will really help you to make your fan page more sophisticated and interesting. Simple is fine in this case but fancier is better. Your Facebook fan page should be one that is easy to use, fun, and memorable.

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