How Often Should You Update Your Social Media Status?
All of your social media sites work a little differently. You may wonder how often you should update your status on the various social media channels of which you are a part.
Some of the more popular social media sites will be discussed here and if you follow the recommendations, you will start to see some positive results when it comes to your business connections on social media.
LinkedIn has a status update function that a large number of people were not sure how to use or what purpose it actually served. Currently, LinkedIn is integrated with Twitter. A large number of LinkedIn members are also on Facebook and those people have a large number of ideas about how they want to update their LinkedIn status. Because of the fact that LinkedIn does not work in the same manner as Twitter as far as timing is concerned or like Facebook’s News Feed, it is not really advantageous to post information on LinkedIn more than once a day. Also, if you really don’t have any significant status change (or an update that ties into your objective) to post on LinkedIn on any given day, don’t worry about it. You should also be mindful of the fact that people are not going to want you to send frequent status updates too much. If you do, they may consider what you are sharing with them as spam. One very important fact to remember is that LinkedIn is a site for professionals and you need to make absolutely certain that what you are posting on LinkedIn is appropriate for everyone.
There are numerous people on Facebook who want to take up space on your New Feed and if you don’t post often enough, you won’t get noticed. Posting once a day on Facebook is totally appropriate and the nature of the content that people post is more personal on Facebook than it is on LinkedIn. When it comes to frequency, Facebook is not Twitter, of course. Once a day is fine but every half hour or every hour would definitely be too much. With that said, you may have times when you want to update your status on Facebook more often than once a day, depending on how much you need to communicate and how much is going on in your business. Always be sure that you post content that is relevant to your readers and that they will find interesting and useful. The more useful the information, the more often they will return to your website.
It is completely appropriate for you to tweet as many times a day as you wish. However, you need to be selective about what you convey in your tweets. If you are followed on Twitter by some business colleagues, you may not want them to know that you just ate the most delicious candy bar ever or that you just came back from getting a pedicure.
Blogging
You should blog as often as is humanly possible. You should shoot for your minimum blogging frequency of once a week, although more often is better. It is very important to be consistent with your postings when it comes to blogging. The best thing to do is to have the same frequency, same day of the week and same time of the day each week. Remember that you can never blog enough. It would be amazing if you could blog daily, although it might be difficult to find the time to do that. Each time you post a new blog, the search engines will visit your blog. The more content you post, the more the search engines will pay attention to you. Also, if you don’t continue to post fresh content, people will lose interest in your content and stop coming to read what you have on your website.
Conclusion
Fresh content generation and syndication are the keys to using social media to its fullest potential for your business. Content that is static does not have a very positive effect on your readers or on your business. However, content that is updated frequently and always appears fresh and new has a very positive effect on your readers. The more frequently you share valuable content that is interesting and helpful to other people, the more they will want to read what you are saying and the more they will trust you and find you credible.
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Nice article. I may disagree with you on some points however. I think FaceBook could be treated more like you have explained Twitter – on your personal profile. On a business or group Page I think it should be treated more akin to your explanation of LinkedIn. In all cases, professionalism and tact applies. The internet will expose you at some point, on purpose or by accident. Whatever you post, where ever you post it, make sure it won't ruin your personal or online reputation.
Thanks for sharing!
I think it's important to look at content & frequency together. LinkedIn once or twice a week, once where you share something … and once where you give back, i.e. by answering a question.
Facebook if used for business, should be once or twice a day, and once in a while something personal … as I'm getting frustrated with Twitter activity cluttering things up & wondering how do I talk to the offending parties.
Twitter actually is best if you tweet 2-4 good messages, 4 times each by scheduling them for different times of the day. Rule of thumb is to share info 4 good info, i.e. links, out of 5 tweets … and the 5th for you to promote your stuff.
excellent advise. as a new blogger I am so impressed about all the advise i have been able to find. who knew this has been going on for so long. I guess being tucked away for so many years in the corporate world, who knew what was out there….
thanks for the tips
I've been trying to update my blog more often. Actually, my last post was about people who update their facebook status too often!