Giving Your Business an Attention Grabbing Name
When it comes to naming your business, it is critical that your name choice is the most effective and enticing that it can be. It must grab the attention of your connections online and in person so make it great.
The name that you ultimately choose for your business should not only have a positive impact in the short term but needs to be a name that endures throughout time. The name needs to represent who and what your business stands for and considering that you only have one shot at it, you need to make the name as fitting as you possibly can. As a new business owner, you undoubtedly have several important issues on your mind, such as money, staff, inventory, etc. If you don’t feel immediately inspired regarding your business’s name, it will come to you from one source or another. As you are setting up and organizing all of the elements that will make your business succeed, you may feel that you have time until you have to actually settle on a name that will be with you forever. However, there is more urgency to get the name in place than you think.
There are several different ways in which you can choose your business’s name. Of course, you need to make certain that you have put a great deal of thought into your business’s name and make sure that you adhere to the following so that everything goes smoothly.
The simplest name is not always the best name
When you are thinking of a name for your business, you may be tempted to adopt the philosophy that your clients (present or future clients) won’t have a clue about what your business is about if your business’s name isn’t either descriptive or literal. You need to give them more credit for intelligence than that. If you choose the easy way when it comes to the name, you won’t be giving any insight about the company and what makes it unique. Your business’s name should be interesting and inspiring to others. If your business’s name is effective, your returning clients will never forget the name and they will also be able to communicate the name to other people whom they know easily.
Using a product or service name is not a good choice
If you use a product or service in your business’s name, you are running the risk of the product or service having a shorter lifespan than your business has and that wouldn’t work. It also gives the perception that the only thing that your business has to offer is that particular product or service and that is most likely not that case at all. Obviously, you have hopes that your business will be around for a very long time and the last thing that you need to do is create a name that cuts that lifespan short. Obviously, you can’t change the name of your business every time you introduce a new product or service. You should consider naming your business after a positive attribute that is a associated with your business.
Don’t be limited by geography
Another thing that you should not include in your business’s name is a geographic location. What if you expand your business reach eventually or move to a totally different location far away from the original location. The name will not make sense in that case. It is important to think about that upfront. It is difficult to enough to successfully run a business. The last thing that you need to do is to shoot yourself in the foot by not thinking everything through from the start.
Don’t use acronyms in your name
It doesn’t make sense to use an acronym in your business’s name if it won’t be totally familiar to everyone (which will generally not be the case). The chances are great if you do use an acronym that you will have to keep explaining it over and over again. You need to use a name that is easy, clear, and clever.
Conclusion
You may feel that choosing the name of your business is no big deal; however, it is a huge deal in reality. In fact, the name of your business may be the most important element of all when it comes to how your clients view you. Make sure that you choose the name wisely and that it grabs the attention of your readers in a giant way. The name should express expertise, value and the unique qualities that only your business possesses. Of course, your name should also be solid and it should tell your story.
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These are all good points to consider when deciding on a business name. When I changed my business focus, I changed my business name. It was a good move. When I started my first blog, I used my business name, Home Office Life. Then I changed my blog name to Working Naked. For corporate reasons. my business is still called Home Office LIfe (companies are more comfortable with a conservative name) but I love spreading the word about Working Naked and I definitely get media attention and social media attention with it.
Via LinkedIn Groups
Group: Business Writers of America
Discussion: Giving Your Business an Attention Grabbing Name
Thanks for posting this. When I started my business, I thought using my name — Starks Communications — was the way to go. If I had to choose again, I might choose something more descriptive and fun — I've seen writing businesses call themselves Wordsmiths, Inc., Let Me Say It For You, Ghostwriters in the Sky, etc. All fun, creative and attention-getting. Again, good food for thought in this piece.
Posted by Cynthia J. Starks
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Group: Business Consulting Buzz Group
Discussion: Giving Your Business an Attention Grabbing Name
With Internet Marketing it is important that your great business name also be one you can register as your Domain (i.e. be available) – and that the name is keyword rich in order to get traffic to your website
Posted by Dean Jantasan
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• Group: Band of Entrepreneurs
• Discussion: Giving Your Business an Attention Grabbing Name
I agree! The choice of naming the business is critical – your business name is the heart of your brand and connects consumers to your business by creating a sense of peace-of-mind and evoking positive emotions. The problem for most small business owners is finding a name that is creative, meaningful, not already trademarked, and available as a website domain name.
Posted by John Williams
Via LinkedIn Groups
Group: Business Writers of America
Discussion: Giving Your Business an Attention Grabbing Name
This is good advice, too, Nan, but only if you specialize. Those of us who write across industries have a different challenge differentiating our services.
Posted by Cynthia J. Starks
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Group: Business Writers of America
Discussion: Giving Your Business an Attention Grabbing Name
To differentiate your business, and establish yourself as a expert in a niche, it is good to have the name reflect it. "Health Communicators," "Pharmaceutical Communications" "Ecommerce Copywriting"- these are also SEO-friendly names. Always good to come up higher in the search rankings. I believe explaining what you do is better than being clever, and running the risk of leaving the potential customer guessing.
Posted by Nan Devlin
Nice blog! Very informative and descriptive post. While planning business startup, planning name of business is the most important and difficult task that we face. Thanks for sharing these helpful tips with us. Last year, I started my clothing company and had taken help from one of the best business/company naming service providing company named FrozenLemons.