Essential Facebook Marketing Strategies for Your Business
When you are marketing your business on Facebook, you must focus on how to create a successful network of people who respect you and who listen to you.
The following are important tips in your marketing strategy that you should use to maximize your Facebook marketing experience. If you follow them, you can expect to succeed in your business.
Focus on quality, not quantity: The general inclination of people on Facebook is to try to acquire as many Facebook friends as possible. A more effective (and higher-quality) strategy is to build solid relationships with the Facebook friends that you do have before adding any new friends. If you small network of friends is higher quality (and not diluted), it will outvalue and outperform a larger group. A good suggestion is to begin with a small core group of people who are “influencers” in your niche, build a relationship with them, and then expand out from there. It is also a good idea to concentrate on technologies or systems that are important in your own business or industry.
Relationship first, business second: This is a critical principle in all businesses, including yours. Your main goal in using Facebook is to build relationships and to establish rapport with your new Facebook friends. You accomplish this by commenting on what is important to your friends, getting to know them, and interacting with them. Prove to them that you are sincerely interested in what they have to say and offer and how they feel. Remember to keep the business angles on the back burner.
Follow Through: When you set out to do something, make sure that you finish what you have started. If you promise something, make sure that you deliver on that promise. People will notice if you do and people will also notice if you don’t. Statistics tell us that 9 of 10 people never follow through on what they say they will do. If you follow through, that makes you 90% better than the rest of the business owners, automatically. You will have earned instant credibility in the eyes of your friends.
Be authentic: Make sure that you come across as sincere. It is no crime for you to show some vulnerability. It says to people that you are honest and sincere. People will have the feeling that they can connect with you on a deeper level and the trust will be built between you very rapidly. Don’t try to be perfect. Just be yourself and believe in you and others will also.
Be interested in others more than in yourself: Focus on the needs of your Facebook friends. Show an interest in them. Listen more and speak less. People want to have their needs and wants fulfilled. You need to indulge them. Ask people where they come from, what they do, what they know, etc. The conversations will uncover what you have in common, how you connect with your friends, and which interests you share. Think in terms of how you can help them. Pay attention to who they engage with, with whom they converse, their status messages, which subjects and message styles drive the most response and interest, and the topics that they don’t write about.
Transparency is critical: It is impossible to hide online. Don’t even bother trying. Don’t promote a product or service if you don’t believe in its quality or potential for success. If you push the product with only financial gain in mind, you will probably be sorry. A consequence of this could be that you will lose your social power and ability to influence others. If that happens, you will notice that people are responding to you less and less and they won’t trust that you are telling them the whole truth about anything.
Guard your reputation at all costs: Your number one asset in social media is your reputation. Make sure that you earn the reputation of the person who everyone consults with in your niche or industry. It is very important for people to be secure in the idea that they are making a solid buying decision before they actually buy it. You want people to feel that you are the person who will give them the guidance that they feel they need before they make a decision to buy whatever they are considering.
Market your message in a nonobtrusive way: Promote your business indirectly. It is never a good idea to directly tell people how great your goods and services are and to suggest that they try them. You should share with people what you are working on and why you think that it is worthwhile and innovative. Share your passion with your friends. Share insights and updates and make your Facebook friends feel as though you are sharing your information with only a select few. Never sell directly. If you can’t avoid selling directly, make sure that you don’t sound as though you are selling.
The tips that we have discussed above will help you to build major influence. By doing things correctly, you will be making a difference in the lives of others and, as a result, making a difference in your life. Always keep that philosophy in mind. Your goal is to have mutually beneficial relationships with your Facebook network. If you follow our tips, you will successfully and easily achieve that and your business will become more successful as a result.
We are pleased to provide you the insightful comments contained herein. Please contact us at CompuKol Communications for further discussion on how we might be able to assist you and your team.
