Enticing Your Audience

Enticing your audience is not always such an easy thing to do. There are many different aspects of thinking that are a part of that success. Just like you have heard many times before, when it comes to addressing your audience, each presentation that you give will be different because each audience is different and each presentation has been customized to fit that audience.

The needs and wants of the audience

You are the expert in your niche and the knowledge that you possess makes you rise above your competitors. Your objective is to share that knowledge and expertise with your audience so that they can take it and use it for their benefit and for the benefit of their business. In order to accomplish this (or to allow your audience members to accomplish this for their business), you must figure out what they want and need and give it to them. That means that you need to determine what makes them happy, unhappy, concerned, and which are their hot-button issues. If you are able to figure out all of that, they will consider you credible and they will want to share a relationship with you.

As you share a relationship with the other person, you will start to build trust between you and they will come to understand that you are an expert in your field and if and when they need what you are offering, you will be the person they reach out to first. The way that you build all of those essential elements in your relationship is through your content. In this case, it is through your oral presentations; however, your written words certainly accompany your presentations.

Engaging your audience

No matter what you do, you must engage your audience. In fact, not only do you need to engage them but you need to keep them engaged for the entire time that you are presenting to them and beyond. The way that you do that is by presenting them with information that they want to hear and by making your presentation interactive so that they feel that they are making a solid contribution to the experience.

Whichever way you choose to communicate with your audience, it doesn’t matter as long as you reach them and keep them. You are not just after a relationship with your audience during the time that you are together. You are focusing much more on the big picture. You want to form a relationship that lasts for a very long time and one that is mutually beneficial and solid.

Put yourself in their shoes

Even if you have never had identical experiences to the ones that your audience experienced, that doesn’t mean that you are incapable of sympathizing with them. Between sympathy and empathy, there are degrees of sensitivity; however, both do require some amount of sensitivity.

What you will want to do is to put yourself in the shoes of the other person so that you can acquire a deep understanding of what they must be feeling and thinking.

The truth is that each audience member, being an individual, is different and thinks and feels different from the other audience members. That, in turn, means that your approach to each audience member will be slightly (if not greatly) different. It probably will not be as difficult to customize your approach as you think it will be. Just remember to consider the other person before you and you will be fine.

Conclusion

Enticing your audience is critical to your brand/business. Always remember to tell a story that will resonate with them on any level. You will want to make the biggest effort possible to see things from the audience members’ perspective. If you are able to accomplish that, your relationship with your audience will be solid and it will be extremely fruitful.

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