Enhancing Your LinkedIn Showcase Page

Very few people would challenge you nowadays if you expressed (out loud) that LinkedIn is an extremely powerful social media tool for professionals. At this point, LinkedIn  has been around for quite a while and you can create a LinkedIn showcase page that will highlight specific aspects of your business.

Focusing your LinkedIn showcase page accurately

On your LinkedIn showcase page (or pages), you can focus your communications much more precisely and push a specific brand in a very precise manner to your target audience. It is important to understand that you it is not an “either/or” situation. You can have both your LinkedIn company page and your LinkedIn showcase page simultaneously. In fact, it is a very wise thing to do. You should work both of them to the best of your ability.

From a visual perspective, it may seem as though your LinkedIn showcase page and your LinkedIn company page will most likely appear very different. In fact, the closest thing to compare showcase pages to would probably be Facebook pages. The look and feel is very friendly and very inviting. What you would be doing would be showcasing your products and/or services, brands, and topics that are related to those brands, products and/or services. The concept is basically a more personal, customized approach to your content marketing. The concept of creating customized content marketing that focuses on exactly the right people will help you to build lasting, solid relationships with the appropriate people. It will do a world of good for your business.

You may wonder what your approach should be when it comes to building your LinkedIn showcase pages (or pages). You may also be wondering about the differences between LinkedIn showcase pages and the other pages that you would be using.

• LinkedIn showcase pages versus LinkedIn company pages: If you are comparing LinkedIn showcase pages with company pages, the showcase pages focus on a particular aspect of your business. On the other hand, with your company pages, you have the capability of featuring many different products at the same time, have multiple sections within the page, and share detailed information about your business. The philosophy behind a LinkedIn showcase page is to give you an opportunity to truly highlight your special products and/or services, pertinent information, etc. It also gives the opportunity to other people to follow your showcase page so that they can get their hands on content that is significant for them and of great interest to them. Although both types of pages function similarly, the type of content that you highlight in each case is different.

• LinkedIn showcase pages versus Facebook pages: If you are a business person who truly leverages social media for professional purposes, you will be aware that you can use Facebook to advance professionally by discussing and displaying your products and brands so that they can be shared widely with a large number of people. The strength of the network behind Facebook is extremely powerful and it will certainly help you in many ways.

• What should you choose to showcase on your page? Actually creating the showcase page is not particularly challenging. However, it is important to figure out exactly what you want to highlight on your showcase page. You can take one of your brands, for example, and showcase that in all of its glory. In addition to doing the obvious, you can also spread your creative wings and create a number of different showcase pages that feature your many online personas. You can build credibility and trust in that way and you can position yourself as a subject matter expert. You can also promote events on your showcase page.

Conclusion

LinkedIn is an extremely powerful social media tool that can really help you to take your business to the next level. It is very important that you recognize the importance of LinkedIn pages for your business and it is equally important that you take full advantage of creating LinkedIn showcase pages to feature specific brands and products and/or services in a more customized, more detailed manner. If you think of your LinkedIn company page as the entree, you should consider the showcase as a decadent dessert that rounds off the meal in a wonderful way. Showcase pages allow you to highlight your individual brands, products, and services properly and to give each one the attention that it deserves for maximum results.

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.