Effective Link Building Strategies
If you have compelling content on your website, it helps to make your search engine optimization (SEO) successful. Compelling content attracts links. Optimizing your writing for SEO is all about words and ideas that result in a positive action.
It is important for you to not just write content for your website but also to promote it. The best way to create compelling content is to write with the concept of “What’s in it for the reader” in mind. No one is going to link to your website unless they will receive some benefit from it. Before you start writing, you need to understand your reader and to figure out what will draw his or her attention enough for them to take action.
The following are some ways that you can achieve this.
Social media sites
The fastest way for your content to get a great deal of attention that results in secondary links is to get it to a site that drives traffic, such as Digg or Delicious Popular.
If your headline is effective, it should attract people. However, it is very important that you understand the audience of the particular social media site that you are connected to. Try to retain your keywords in the title, if at all possible, because most of the links that result will regurgitate that title.
Another important element is the summary description. Many people vote for content based only on the headline and the brief text that describes the article. You can generally use your opening paragraph, if it works, or you can create a specific description that is appropriate for that particular social media site.
Networking Emails
Networking via Email and instant messaging are two effective ways to acquire links. You use this method to establish and grow relationships with other people in the social media space. You should connect with prominent bloggers in your niche, web journalists, and top web forum contributors. You should write your introductory Emails from a writer’s perspective. Draw attention, gain interest, and create a desire in your reader to help you in the future by giving them something that benefits them now.
Linking out
Getting involved in dialogue with relevant and appropriate blogs in your niche is an excellent way to get noticed, and it can result in links back. Bloggers pay attention to who is linking to them and you should take the initiative by linking out first.
Just linking for the sake of linking won’t get you very far, especially among bloggers who get a lot of links. The key is to use strategy about how you link and what you communicate. Join in and give your opinion. Just make sure that you have something valuable to say and that it will make you look good. You should use an effective headline to make sure that you get noticed and then deliver the rest of what you want to communicate.
Guest appearances
Another advantage of networking within your niche is that it provides opportunities to make guest writing appearances. The benefits of your contributing content that will be posted on someone else’s website are that it allows you to raise your profile and it links back to your own website. Creating compelling content opens doors for you, especially when it is written to benefit others. You can also use that content as an example of the high-quality work that you produce.
Article directories
A site like Ezine Articles, an article submission directory, is great for creating exposure for your content. Having a link to your content displayed on hundreds of web pages drives traffic and can result in your content being referenced in other posts and articles that pass on link authority. Your strategy is similar to what it would be with a guest posting on a blog. You should write original content that does not appear on your website and submit the content to one or more reputable directories. Keep doing that until you achieve results.
Conclusion
The content that you have on your website is not effective until other people read it. Your words will not gain power in the search engines until they are linked to authoritative, relevant sources.
Writing compelling content and building strong relationships are strategic moves that will only add value to your ultimate goal of turning your site visits into revenue.
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