Driving Traffic With Off-Page SEO Tactics

If you have any knowledge of what makes your web presence successful and effective, you know that search engine optimization (SEO) is an important part of it. There are different tactics that you can use. On-page tactics and off-page tactics.

If you use a combination of the two, you will most likely see that they are great in combination and before long, you will notice a marked improvement in the volume and the quality of the traffic that is being drawn to your website. Before anything else, it is very important to understand the differences between the two and to learn to use them most effectively for your business.

On-Page SEO: With On-Page SEO, you optimize your content, use internal links, and meta-tags. A meta tag is a tag in HTML that is inserted at the top of a web page primarily to describe its content and to provide keywords for use by the search engines.

Off-Page SEO: With Off-Page SEO, you use backlinks (links that lead back to a particular web page or blog), social media, press releases, posting on forums, etc.

Write blogs and submit them to bookmarking websites

Blogs are becoming more and more important for your business. Blogs draw search engine crawlers to come to your website more often and they help you to generate a greater number of backlinks by syndicating your articles to various websites and directories. There are numerous bookmarking websites from which to choose. Whichever ones you choose will most likely be a good choice for generating traffic to your business. Some of the more popular ones are

• Stumbleupon
• Delicious
• Digg
• Mixx
• Reddit
• Propeller
• Technorati
• Yahoo Buzz
• Kaboodle

Besides the bookmarking websites that were just mentioned, there are many more that you should research. Only you can really decide which ones are the most appropriate for you and your business.

Get involved with forums and discussions

If you ask a few questions and post a few comments a day, you will spark discussions from many other people who are as interested in the topics as you are. People love to give their opinions about all sorts of things. The amount of time that you will invest in the questions and comments will be very little and the amount that you get in return from other people will be much larger by comparison. Your return on investment (ROI) will be wonderful. One thing that you need to be cognizant about is that the responses that you give to others online are intelligent, informative, and interesting. It is important that you are making a worthwhile contribution that is benefitting other people. It is never good enough to post merely for the sake of posting. Always bear in mind that you are building your trustworthiness and credibility. If your online contributions are not of value, it won’t help you at all. In fact, it may totally work against you if you don’t contribute valuable information. Other people may view you as a spammer.

Complete your social media profiles and share news updates with your online communities

You should start by establishing profiles on the most popular social media channels (LinkedIn, Facebook, and Twitter). It is very important for you to put all of the appropriate details into your profiles so that people can start to get to know you. The more you share with them, the more they will get to know  you and the more they get to know you, the more they will want to interact with you online. Once you have established a presence in the various social media websites, there are some steps that you need to follow when you have published a new blog article.

• Update your status update on LinkedIn and Facebook
• Tweet about it on Twitter
• Share your article on forums and discussion boards
• Post a relevant photo on a website such as Flickr. On many occasions, photos are more effective than words

Rewrite and redistribute articles

Many SEO companies are hiring people to rewrite the same articles with slightly different twists. The articles are then distributed very widely and are syndicated to bookmarking websites. Because of the fact that the content has been revised, the search engines regard it as original.

List your articles in local business directories

The major search engines (Google, Yahoo, and Bing) allow business owners to list their business with complete details (name, address, phone number, etc). This will enable more local traffic to come to you. You should make sure that your business is listed with all of the local listings websites for optimization.

Conclusion

The techniques that were mentioned here are used often and with great results (universally). It is critical that you use every available technique to increase online traffic to your website and this is an excellent way to do it. Of course, the more traffic you drive to your website, the greater your chances will be of acquiring more clients and of doing more and more business. Off-Page SEO is what allows your website to be ranked by the search engines. A search engine presence is critical to the success of your business. You should make sure that your SEO efforts are very precise and effective so that they work to your advantage.

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