Cleaning Up Your Social Media Portfolio and Activities

Your social media portfolio, just like your house itself, need to be maintained and cleaned out periodically. If your maintenance is consistent, you will be in good shape with social media channels that work well for you and your business.

You should target and eliminate those social media channels and activities that no longer work for you and your business and perhaps no longer serve any purpose at all for you. You should look at the connections that you have and decide if they are worth keeping or should be eliminated. Remember that if you are able to eliminate connections that are no longer useful, you will also be making room for new connections that will be beneficial to your business.

The following is a list of areas in which to focus when it comes to improving your social media life:

• Blogs: If you have subscribed to blogs which you no longer read or have any interest in, you should unsubscribe. Those blogs may have been relevant and appropriate for you at the time when you subscribed to them; however, as you have evolved in business, your direction may have changed slightly and you may no longer see the same value in those blogs.

  Find a few new blogs to which to subscribe. The Internet is full of valuable and useful content. It is time for you to connect to fresh and exciting blogs that will help you with innovative ideas going forward. The new blogs may very well help you to answer questions that you have in your own business and engaging in discussions on those blogs will contribute a great deal to your knowledge. Additionally, you will probably get new ideas for content from the discussions that you have.
   

• LinkedIn: Determine which LinkedIn connections are most important to you. As you are aware, not all of your connections are equal in importance. Some of your connections help you a great deal in your business and you give back to them equally. Others are nice to have but are not serving a strong purpose and, therefore, can be eliminated so that you have room for other connections.

  Find a few new LinkedIn groups to join. More and more groups are being added in LinkedIn every day. It will not be difficult for you to find new groups in your niche. Once you have joined the new groups, make sure that you make the effort to engage in discussions with the people in those groups.
   

• Twitter: There is nothing wrong with unfollowing Twitter connections that don’t do anything for you and your business. There is a good chance that the greatest part of the value that you get from your Twitter connections comes from a small number of those connections. The rule is that if they don’t do anything for you and your business, eliminate them.

  It is a great idea to take your most valuable Twitter followers and transfer them to LinkedIn. If you do this, you will be turning informal connections into more serious and more formal professional connections. Because LinkedIn is such an amazing social media channel for business, you will be adding tremendous value to your transferred connections.
   

• Facebook: At this point, it is widely understood and accepted that Facebook is not only for personal use. It is an excellent idea to take few of your Facebook friends and turn them into Facebook business connections. You will start to see very quickly how valuable they will be to your business. If you connect with some of your Facebook friends with whom you haven’t connected in a while, you should find out what they are doing professionally. In many cases, there will be professional compatibility between them and you.

  You should identify few different businesses that are using Facebook very effectively and really get to know their fan page. You will begin to understand how to use Facebook to strengthen your branding and to really enhance and highlight your business offerings. Benefit from their experience.
   

• Google: If you have Google Email alerts to which you have subscribed, you should cancel all of them except for essential alerts that need your immediate attention.
   
• Newsletters and forums: If you have subscriptions to various newsletters but don’t actually read them anymore, there is no reason to have them coming into your inbox. Throw them in the trash. The same goes for forums for which you have paid. If you are not really involved with them, you should unsubscribe.
   
• Make sure that your profiles are consistent: It is important for the sake of your online presence to make sure that your profiles on the various social media channels have the same look and feel, including the photo that you use in your profiles. Also, you should make sure that your keywords are the same across the board. If you use the same Email address on all of your profiles, you will be able to stay organized more easily and eliminate some of the clutter that will be generated if you have several Email addresses for several social media profiles.

Conclusion

Cleaning and maintaining your social media activities and activities is vitally important to how effective they will be for you and your business. As part of your ever-evolving role in business, it is important to eliminate whatever is no longer working and bring in fresh connections and fresh ideas which will serve to assist you in constantly strengthening your presence and reputation online.

We are pleased to provide you with the insightful comments contained herein. Please contact us at CompuKol Communications for further discussion on how we might be able to assist you and your team.