No doubt, you have heard that “Content Is King” more times than you would like to admit. Annoyance aside, it it absolutely true when it comes to social media success for business. However, it is imperative that your content’s perfect.
If you have a business blog, you understand what a challenge it is at times to constantly come up with fresh and exciting content on a regular basis. It forces you to be creative, innovative and compelling at once.
Bloggers and blogging have been at the forefront for quite a while now. The quality of blog writing certainly doesn’t have to be inferior to journalistic writing. However, objectivity, fact reporting and the integrity of the writing are still critical.
You have done an amazing job of writing top-quality content and your readers have reacted extremely positively to whatever you have posted for them to read. Potentially, there can be two different content phases: original content and recycled content.
Twitter, by length limitations enforced by that tool, doesn’t allow more than 140 characters per tweet. However, just because the tweets are short doesn’t necessarily mean that the tweets are exciting and that they grab your readers profoundly.
I recently received an email in my inbox with the subject line “Hi Lisa!” The from address only said “Suz.” I get hundreds of emails a day and this is the type of thing that I would normally just send to my spam folder – between the dubious subject line and the cryptic “from” address, it really triggered all my red flags. But I had just sent a few photos, via Facebook, to a friend named Suzanne and thought that maybe she was replying to say she received them. I opened it and was surprised to see that it was a note from an old client, writing to set up another appointment!
Many people now use email as a primary way of communicating with friends, family, co-workers and others who are important to each of us for different reasons. You may be contacting someone about employment, a business venture, following up with customer service or emailing instead of using the telephone.
As a business owner, you have made a commitment to not only posting content but doing on a consistent and regular basis. Quality is critical but quantity is not to be forgotten. As the writer, that can be very beneficial.
You put a great deal of thought and effort into your blogs. Your goal is to megnetize your readers so that they will interact with you and with others. You need to keep them coming back to read.
Now that you have a blog and you are sharing content on a very regular basis, it is important that the purpose of your blog is well defined and that your content really draws the attention of your readers.
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