Are you truly a blogger?
If you are just beginning to get involved with social media, and blogging in particular, and you aren’t sure how to get started as well as whether you can really make a success of it, there are certain things to consider.
Category: Writing
Who Writes Your Blog, You or the Audience?
Considering that you are in business not only for yourself but to please other people as well, their input into your content is critical to the success of your business. Without their input, you won’t have a focus.
What Are the Essential Elements of a Blog?
You are constantly striving to make your blog posts more and more readable and exciting. You want as many top-quality people as possible to read what you have written. The more people you reach, the greater your chances of success.
Enticing Your Audience With Your Blog
You spend a great deal of time and effort on your content. You make sure that your content is enticing and educational so that it benefits your target audience. Your goal is to compel them to want to read more.
Creating Great Personas for Fantastic Content
On any given day (including weekends), the top priority for a marketer is to write fresh content. Times have changed because nowadays, providing fresh, fantastic content regularly is absolutely mandatory. Writing all of the time has become totally necessary.
Giving Your Old Content New Mileage
By now, you have so much content on your website. You don’t want to waste it. Using it once and then moving on doesn’t seem very efficient. You need to take old content and use it in innovative ways.
Writing Appealing Content for Your Online Audience
The basics of writing are the same whether you write for an online audience or a print audience. However, there are certain differences in the writing approach and it is important to understand those differences for the greatest impact.
Distinguishing Good Content From Great Content
Content is king! The content that you are posting and sharing must be of the highest quality if you are going to get anywhere with it. People don’t have the time or the patience to waste. You have three seconds.
Calls to Action, What They Are and How to Use Them
If you have ever attended a presentation, webinar or class of mine, you will understand that calls to action (CTAs) in all of your content is critical. Whether it is a website homepage, an event invitation, a product landing page or an informative blog post, a CTA needs to be included. A call to action is just that, a call or request, to get the reader to take an action of some kind.
Writing Effective LinkedIn Headlines
Many people now understand that LinkedIn is an important social media tool for business. There are many different elements that make up your profile. One of those elements that is critical and often disregarded is the headline.
