“A journey of a thousand miles begins with a single step.”-Lao-tzu. The first paragraph of your blog article is crucial. The reader will only give you three seconds to grab them. Your journey to success begins with those three seconds.
Do you ever ask yourself who is reading your blog? You can tell who your readers are if they communicate with you. However, it is difficult to track those who don’t connect with you online.
When people visit your landing page, if they can’t find what they are looking for, your landing page doesn’t serve any purpose. The page needs to be easily accessible to your visitors and the information has to be well organized.
When an Internet visitor is in the process of deciding from which company to buy a particular good or service, the choices can be confusing. It certainly doesn’t help the visitor if the copy on the website is unclear.
Obtaining clients is all about WIIFM (What’s In It For Me?). It is the mindset of all those who visit your website. It is also your mindset when you visit other websites.
In social media marketing, you have only 3 seconds to grab the readers’ attention and to make them want to keep reading. You do that through your headline. The headline either makes or breaks the success of your article.
You want your web writing to make visitors want to read everything that you have to say. Web writing is personal and informal. Your job is to make sure that it is also compelling.
Article marketing is the process of writing and publishing online articles with the goal of increasing the credibility of your business by positioning you as an expert, as well as improving the search engine visibility of your business.
In part 1 on eBook writing, “Lead Generation Through Writing eBooks” we discussed what lead generation is, how important it is to Internet marketing, and how eBooks are an effective tool in helping the marketer to obtain a list of leads that can be used for additional promotions. In this section, we will discuss how to write eBooks that sell.
One of the ways in which lead generation is done over the Internet is by giving away free gifts, such as eBooks. On the Internet, leads usually mean email addresses of people who are interested in your business and the promotion is done through email marketing. The approach is quite simple. Marketers write an eBook that is relevant to their business and then promote it over the Internet. In order to get the word out, they will advertise the eBook on their website and/or blog. The marketers may also place classified advertisements on other business’ websites about their goods and services, paying them affiliate income.
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