One of the tenets of successful marketing is understanding and appealing to your customer. Knowing what they want and how to provide it can be the difference between staying ahead of the game and falling behind. Web analytics tools can be extremely powerful when it comes to increasing this understanding.
It is common knowledge that search engine optimization (SEO) is a critical part of a business’s success online. When the content marketing plan is written, the SEO should be an essential part of the plan. Redesigning websites also apply.
If you have ever attended a presentation, webinar or class of mine, you will understand that calls to action (CTAs) in all of your content is critical. Whether it is a website homepage, an event invitation, a product landing page or an informative blog post, a CTA needs to be included. A call to action is just that, a call or request, to get the reader to take an action of some kind.
There is a great likelihood that you have links in the Emails that you send to your professional connections. It isn’t enough just to use links. You need to make sure that people click on those links and traffic increases.
Blogging is an extremely effective way of getting your word out online. Blogs teach new things and compel readers to read and leave comments on the content. They also share what they have read. It’s time to increase your readers.
If you’re a business owner, you know by now that social media is no longer an option, but a necessity. And that’s especially true for both business-to-consumer (B2C) and business-to-business (B2B) markets. With the help of social media, you can now grow your online and offline business without spending too much on media buying or expensive pay-per-click (PPC) ads.
It is critical that you optimize your social presence so that people can find you easily. You know that it is important to do that; however, you should also have an understanding of why it is so important.
Contests are a very important and effective part of Facebook. People love contests; they love to respond and they love to play. They also love to get something either for free or without having made much effort at all.
Social media has gone way beyond the new and experimental stage. You no longer have to wonder if it is going to help your business to achieve success. You are able to identify metrics that tell you definitively.
You are constantly being told that it is critical for you to come out on top of the search engine page in order to have a successful business. The necessity of high search engine rankings is essential to your success.
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