You may hear (or read about) people buzzing about hashtags and how much they use them to brand their products and/or services. Hashtags are a communications tool that can be used with several of the popular social media channels.
When it comes to working your business and gaining more and more success through social media for your business, it is reasonable that you expect some return on investment (ROI) because of all of the time and effort that you put forth. The ROI may not initially have anything to do with money; however, that is your ultimate goal, just like everyone else’s.
By now, you probably figured out how powerful and effective LinkedIn is for business and how much it can help you to bring your business to the next level. However, you may not be aware that you can increase your business’s exposure much more by using LinkedIn Publisher.
For your business, if you are not experienced with Facebook, if you don’t know the ins and outs of the social media tool, you may feel that getting people to “like” your business’s Facebook page is enough. On the other hand, if you have more experience with Facebook, you probably understand that engagement rate is a whole other thing entirely.
You have worked long and hard at this point to make sure that you are getting the most out of your LinkedIn groups. Let’s say that you are a member of 50 groups (the maximum allowed number of groups on LinkedIn) and you are interacting once in a while. You know that you need to do more to really leverage your LinkedIn groups.
You are planning an event and you will either deliver an event that delivers an amazing experience to everyone involved or you deliver an event that is, to say the least, not memorable. Of course, your event is going to deliver, and then some!
When it comes to your interactions on LinkedIn, you may be wondering how you find thought leaders, interact with those thought leaders, and get to a point where you are considered a thought leader yourself.
You may not be aware of an exact number but you probably have a sense that there are millions of people who are blogging every week and an even greater number of blogs that are being written, posted, and syndicated.
Chances are, hashtags are a very important part of your online activities. Hashtags originated with Twitter but their use has expanded and they are now being used far more extensively and quite effectively. It is apparent that hashtags are here to stay so your only choice (if you haven’t yet jumped on the hashtag bandwagon) is to embrace them and to learn how to use them most effectively for your business.
When it comes to your social media efforts for your business, it is very important that you understand how critical social media is to your marketing efforts and how those efforts will impact your business’s success. Of course, most likely, you are an extremely busy person and there are so many things on any given day (and any given week) that are above your social media efforts on your priority list.
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