We have established over and over again how important social media is for your content. Undoubtedly, content is king but once you have written that amazing content, you need to allow other people to benefit from it and that is where increasing your reach on social media comes in.
At the point where your clients and prospective clients are totally involved with what you are doing and what you are offering. Those clients and prospects also have the ability to become loyal advocates for your brand.
Are you interacting with your online connections on LinkedIn on a regular basis? If the answer to that question is yes, is it working as effectively as you had hoped it would?
You have probably been able to establish a large number of connections through social media. Many of those connections have actually turned into valuable relationships. If you are an intelligent business owner, which there is no doubt that you are, you have developed those relationships and have moved toward turning those people into loyal clients whenever possible.
You may have seen that on the LinkedIn website and you may have asked yourself if connecting with open networkers is a good thing or a bad thing and whether you, yourself, should become an open networker.
Building a network is hard. Building a network for your business can be even harder. Make it easier by joining LinkedIn. This site has a few hundred million members. Each person you connect with is on average connected to over a hundred other professionals.
Trust is one of the essential building blocks for you in business (and in life). Without it, you can’t establish any relationships with anyone and you can’t do business with anyone.
LinkedIn is an amazing social media channel for professionals. You are probably well aware of that; however, what you may not be aware of is how much LinkedIn actually has to offer. It offers some features that are not so well-known but if you start to use them, you will not understand how you ever did without them in the past.
If you own a business (or even if you work for someone else), the foundation of your success (and this applies to everyone around the world) is solid relationships with the people who you eventually want to buy what you are selling. If you have a relationship with someone with whom you spend in-person time, it is often easier than if you have an online relationship with that person.
In a recent blog post, we wrote, How Do You Recognize Influencers? in order to increase your business’ reputation. The other side of the coin is how to achieve LinkedIn influencer status yourself so that you can positively influence other businesses. One thing that you should keep in mind is that there is influencer status and then there is influencer status on LinkedIn. The two are not the same thing.
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