Category: Online Communities

social-networking

Applying Social Networking to Your Business

When it comes to social networking, there are many individuals who think it is defined as online friendships or online relationships. While these types of relationships are the most common, did you know that social networking is also used for business? In fact, that was originally how social networking began. If you are a small business owner, especially one that operates an online business, there is a way that you can use social networking sites to your advantage.

social-networking

The Sociology of Optimizing ROI for Social Marketing Success

If you have any hope of your marketing efforts paying off and bringing you a return on your investment (ROI), you will need to understand the sociology behind it and to truly understand not only what you need to do but also why you need to do it. Taking the appropriate steps and knowing why those steps are critical is essential to your professional success.