Category: Networking

Events Planning & Managing

How to Attract People to Your Event

You are planning an event with all of the appropriate professional people. Of course, you will use your social media channels to create a giant buzz and to ensure that your event is a raging success. There are several ways that you can go about that and you will have to figure out which combination works best.

LinkedIn Keyboard

LinkedIn’s Personal Touch Increases ROI

It is pretty common knowledge that LinkedIn (as well as the other social media channels) has many capabilities and once you get to know how to leverage all (or most) of its tools, it will help you to bring your business to the next level. However, what you may not realize is that LinkedIn’s “softer” features can also improve your business dramatically.

social-networking

Matching Social Relationships with Social Channels

Social relationships and social media channels must have a synergy so that each person in those relationships gets the most out of them and is able to bring their businesses to the next level. It is not enough to simply form connections and then let them sit without actually developing those relationships. Social media is an extremely powerful tool that can enhance the social media experience and truly add value to those connections.

social-networking

Applying Social Networking to Your Business

When it comes to social networking, there are many individuals who think it is defined as online friendships or online relationships. While these types of relationships are the most common, did you know that social networking is also used for business? In fact, that was originally how social networking began. If you are a small business owner, especially one that operates an online business, there is a way that you can use social networking sites to your advantage.

social-networking

The Sociology of Optimizing ROI for Social Marketing Success

If you have any hope of your marketing efforts paying off and bringing you a return on your investment (ROI), you will need to understand the sociology behind it and to truly understand not only what you need to do but also why you need to do it. Taking the appropriate steps and knowing why those steps are critical is essential to your professional success.