Category: Internet Marketing

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SEO – What it Is and Pitfalls to Avoid

One of the biggest issues in search engine optimization (SEO) is the lack of credit that it receives in enticing traffic to your website. Many times, the root of this issue is at the senior management level. They aren’t familiar with SEO and how it works. Because of the lack of understanding, they can easily make decisions that are disastrous from an SEO perspective.

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Writing eBooks That Sell

In part 1 on eBook writing, “Lead Generation Through Writing eBooks” we discussed what lead generation is, how important it is to Internet marketing, and how eBooks are an effective tool in helping the marketer to obtain a list of leads that can be used for additional promotions. In this section, we will discuss how to write eBooks that sell.

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Lead Generation Through Writing eBooks

One of the ways in which lead generation is done over the Internet is by giving away free gifts, such as eBooks. On the Internet, leads usually mean email addresses of people who are interested in your business and the promotion is done through email marketing. The approach is quite simple. Marketers write an eBook that is relevant to their business and then promote it over the Internet. In order to get the word out, they will advertise the eBook on their website and/or blog. The marketers may also place classified advertisements on other business’ websites about their goods and services, paying them affiliate income.

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What Social Media Marketing Can Do for Your Business

Social Media Marketing, which is also known as Social Influence Marketing, is the method of using social influencers, social media platforms, and online communities for marketing, public relations, and customer service. One of the major benefits of advertising on a social networking site is that advertisers can leverage the users’ demographics and target their ads appropriately.

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Marketing Writing — How to Maximize Its Effectiveness

The best writing is always clear and to the point, imparting to the reader exactly what he/she needs to learn. This is especially the case with marketing writing, and in particular, Inbound Marketing writing, because the end result is whether the reader agrees to buy the product or service based on what is presented in the writing. In short, if the potential customers are not enticed by what they read, they will not become customers at all. The following are tips on how to maximize the effectiveness of the marketing writing.

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What Twitter Can Do for Your Business

One of the great things about Twitter is that it provides businesses with a way of having friendly, public conversations with customers and other business owners. As the newest social networking website, Twitter has quickly become the leading form of social media in the business world. Millions of business people use Twitter on a daily basis to share ideas with others. People are finding great value in the connections that they make with businesses on Twitter.

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What Blogging Can Do For Your Business

With blogs, average business people can write about what they know and are passionate about, as well as what they can offer to others. When this is done properly and is updated regularly to keep the content fresh, it can be a very powerful marketing tool that naturally draws the customers to your business instead of forcing yourself upon them, as in traditional advertising.

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Inbound vs. Outbound Marketing

The Internet has profoundly transformed the way people learn about and shop for products. Years ago, companies reached their consumers through trade shows, print advertising, and other traditional marketing methods. Today, consumers start their shopping experience by looking on the Internet, in the search engines, the blogosphere, and social media sites. To remain competitive, businesses need to be found online by the consumers already searching for the products and services that you sell.