Maintaining your online presence for business is not difficult but it does require some effort on a regular basis, including time management. There are ways to simplify your approach so that your efforts will be optimized.
As a small business owner, managing your time and expectations are extremely important if you want to maintain the proper focus. Time management is one of those skills that no one teaches you in school but that you have to learn.
In the virtual world, establishing a brand name has become one of the best ways to Google-proof your business. Like it or not, your business is now more dependent on Google organic search results than ever – Many Americans research products online and B2B decision makers begin their research on search engines when looking for new products or services for their company.
I recently received an email in my inbox with the subject line “Hi Lisa!” The from address only said “Suz.” I get hundreds of emails a day and this is the type of thing that I would normally just send to my spam folder – between the dubious subject line and the cryptic “from” address, it really triggered all my red flags. But I had just sent a few photos, via Facebook, to a friend named Suzanne and thought that maybe she was replying to say she received them. I opened it and was surprised to see that it was a note from an old client, writing to set up another appointment!
When it comes to naming your business, it is critical that your name choice is the most effective and enticing that it can be. It must grab the attention of your connections online and in person so make it great.
There are so many incredible social media channels from which to choose. Of all of them, one will stand out above the rest and will be the most effective of all for your business. Choosing is easier than you think.
You send numerous Email communications to your online connections. You don’t want to send template Emails without customizing. Additionally, you want to send those Emails to people most likely to opt in to whatever you are offering them.
Contests are a very important and effective part of Facebook. People love contests; they love to respond and they love to play. They also love to get something either for free or without having made much effort at all.
When it comes to business success, having a spotless, rock-solid reputation is critical to your business. A solid reputation is based on trust, credibility and subject matter expertise. You need to make sure to achieve those qualities quickly.
As a business owner, you can’t really get away with not having an online presence. If you want your business to succeed, you have no choice. Since others are marketing for business online, you need to market with them.
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