“The geek shall inherit the earth.” Manohla Dargis, New York Times. The long-anticipated movie finally arrived in theaters. It is based on true events surrounding Facebook’s founder, Mark Zuckerberg, and the infinite success of the first social network.
We have all heard of SPAM and have all been on the receiving end of it. SPAM is an unsolicited, often commercial, message transmitted online as a mass mailing to a large number of recipients. So, what do we do?
Your social media portfolio, just like your house itself, need to be maintained and cleaned out periodically. If your maintenance is consistent, you will be in good shape with social media channels that work well for you and your business.
“Copy from one, it’s plagiarism, copy from two, it’s research.” Wilson Mizner. That actually is not true. Even if you take chunks of blogs from four or five different sources and publish them as is, it is still plagiarism.
Your personal Facebook and Facebook business pages should remain separate, with no crossover. There are different etiquette standards for each. Of course, there will be times when you have a Facebook friend who is also a Facebook fan.
What is your “personal brand”? This is an area of growing concern in today’s times as more and more people participate and engage in social networking. Before the Internet revolution, the term “brand” was only used in the context of the business world.
“All the words I use in my stories can be found in the dictionary – it’s just a matter of arranging them into the right sentences.” Somerset Maugham. As a business person with an online presence, you write for the Web.
You are connected with a large number of people online. Of that large number, there are several whom you have never met face to face. Is that enough for you and for them?
Engaging influential people gives you the ability to increase traffic to your business and to reach many more people than you would otherwise. Finding them is easier than you might think; however, building relationships with them takes time and effort.
Social media makes it very easy for customers to communicate negative feedback. How you handle the feedback is most important. There are many ways to respond constructively and appropriately and still continue to build credibility and trust.
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