Some content never grows old and other content can only be used for a short period of time (or, at least, for a short period of time once a year). You certainly get the most bang for your buck if you post only evergreen content, although there certainly is justification to write time-sensitive content in certain cases.
You have been reading about content curation on and off and you may have a sense of how it works and why it is important. Of course, that doesn’t mean that you should abandon original content. Curated content should complement your original content and if you do it right, it will strengthen your brand.
Your content may be informative, educational, and compelling. However, are you certain that it makes your target audience happy on a deeper level?
The blank page can be extremely overwhelming when you sit down to write your content. In fact, many people feel that it is extraordinarily intimidating. However, if you are able to write an effective headline, the rest of your content will follow more easily.
You know you are an effective writer if you are able to engage your readers. You catch their attention with a kickass headline, and keep them reading your relevant content until the end.
If you blog on a regular basis, you may have some difficulty coming up with topics sometimes. A good way to prevent that from ever happening is to build a pool (or repository) of topics from which to draw so that you never find yourself in that situation again.
If you are a business owner (or business anything), there is a 100 percent chance that you want to increase your customer base. If that statement is true, you need a blog in order to attract the attention of new prospective customers. Assuming that you have a blog already, you need to ask yourself if it is performing to its full potential and attracting new people (as well as existing customers).
Content is King now as it has always been! That much is not generally in dispute. However, just because your content marketing materials are essential to your business’ overall success, doesn’t mean that everyone who writes content understands how to hit the mark each and every time.
You understand that importance of keeping your content coming. However, are you hitting the mark every time when it comes to the quality of your content and that content’s ability to engage your readers every time you post?
If you have been in business for any time at all, you undoubtedly have content that you wrote and posted once for the benefit of your readers. If that content is valuable (as long as it isn’t time-sensitive), there is absolutely no reason why you shouldn’t find ways to repurpose it so that other people can benefit from what you have to say.
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