It is common knowledge that search engine optimization (SEO) is a critical part of a business’s success online. When the content marketing plan is written, the SEO should be an essential part of the plan. Redesigning websites also apply.
Content is king! The content that you are posting and sharing must be of the highest quality if you are going to get anywhere with it. People don’t have the time or the patience to waste. You have three seconds.
If you have ever attended a presentation, webinar or class of mine, you will understand that calls to action (CTAs) in all of your content is critical. Whether it is a website homepage, an event invitation, a product landing page or an informative blog post, a CTA needs to be included. A call to action is just that, a call or request, to get the reader to take an action of some kind.
As a business person, you are constantly striving to strengthen your professional reputation online and in person. It isn’t enough to simply have a good reputation. You need to constantly maintain your reputation and always work toward improving it.
Content marketing is not an easy thing to do well. Of course, it is absolutely essential that you market your content as effectively as possible. Keeping track of it is critical and using an editorial calendar is a wonderful tool.
As you start to look back at your content marketing strategy this year and figure out what has worked and what has not, you should understand the factors that went into your strategy’s success and how it came to be.
Graphic images in your content marketing are extremely attractive to your audience. You will certainly get a lot of mileage out of them. In many ways, images drive your content marketing across numerous social media channels and affect many people.
Blogging is very serious business, especially when you blog for business. Your first serious gesture is when you register your domain. You have started to make a commitment. The commitment is to your business and to your audience.
If you have a web presence for business, everyone has access to your presence and people love to make themselves heard. Some of the reviews online will be positive and many will be negative. Responding effectively is critical to you.
Your online reputation means everything in this day and age of high technology and virtual businesses. You need to constantly work on increasing your exposure and getting people to think of you and your business when they need your offerings.
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