Category: Blogs

search-engine-optimization

Don’t Fear Pandas and Penguins, Just Create Engaging Content

Google will forever be changing its algorithm and its guidelines for webmasters trying to rank high in the search engines. Along with this constant, you can always bet on one thing that will help your website succeed, not only with the search engines but with your target audience and that is content.

blogging

Ways to “Listen” For Better Blog Content

As a blogger, a great deal of my writing stems from paying attention to my community and “Listening” closely to the conversations . So, for all of my students (who I hope are reading this blog post) and for my communications friends, here are my five tips on how to “Listen” so you can create more compelling content for your community.