Category: Blogs

content marketing

Why Using Customized Content is Beneficial for Your Brand

You have heard the expression, “Content Is King” many times and you may truly understand it and believe it to be true or you may not quite get why content is so important to your professional success. Well, it is through your content that you build your credibility, trustworthiness, and you position yourself as a subject matter expert (SME). However, you must remember that it isn’t enough to simply share content. It must be customized to fit the needs of your online connections.

content marketing

Writing Concise and Compelling Social Media Content

When it comes to your social media efforts for your business, it is very important that you understand how critical social media is to your marketing efforts and how those efforts will impact your business’s success. Of course, most likely, you are an extremely busy person and there are so many things on any given day (and any given week) that are above your social media efforts on your priority list.

blogging

Creating an Optimized Blog Post

You are able to distinguish good writing from bad. You can read content as it pertains to your business and your brand and you can understand very quickly if the right messages are in the content. The question is whether you can tell if the content is optimized for the search engines, which is also very important to your professional success.

content marketing

Content Curation Ideas and Tips for Your Brand

Content curation is a tool that is used by many people. However, there are those business people who don’t believe that you should post anything except original content. There are certainly varying opinions and if you decide that content creation should be a part of your strategy, there are many helpful tips and ideas out there that you can use to bring your business to the next level.

content marketing

Identifying Your Topics for Content Curation

When it comes to content curation, choosing topics can be a different experience than when you are faced with the challenge of choosing topics for your original posts. You may argue that content curation is not as difficult to produce as original content; however, you still need to identify the topics that will work for you and for your target audience.