Mike LaLonde | CompuKol Communications

Author: Mike LaLonde

Author

Mike LaLonde

Mike LaLonde is a Web Analytics and Marketing specialist at Londes Digital Marketing, a digital marketing firm out of Rochester, NY.
With a Masters in Business Administration specializing in Marketing and Finance, and a BS in Economics from Rochester Institute of Technology, he takes a quantitative, targeted approach to building online marketing campaigns.
Mike specializes in Search Engine Marketing (SEM), including Pay-Per-Click (PPC) services and Search Engine Optimization (SEO), as well as web analytics to help optimize and scale successful campaigns.

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Keyword Research, Search, Search Engine Optimization

Pay Per Click (PPC) Terms for Small Business

by Mike LaLonde 1

Pay Per Click (PPC) marketing is a paid form of search engine marketing. PPC specifically refers to a model where you only pay based on actual clicks on your advertisement,... Read more.

Search, Search Engine Optimization

Understanding SEO Terms for Small Business

by Mike LaLonde 5

Search Engine Optimization (SEO) is an important part of almost all online business plans. With the majority of Internet users going to search engines to find what... Read more.

Analytics, Online Marketing, Web Traffic Generation

How Web Analytics Can Help Your Business

by Mike LaLonde 3

One of the tenets of successful marketing is understanding and appealing to your customer. Knowing what they want and how to provide it can be the difference between... Read more.