Author: Matt Southern

Author

Matt Southern

Matt Southern is the Social Media Manager at Bureau, a Canadian communications firm.
With an advanced diploma in Public Relations and a B.A. in Communication Studies he's passionate about learning how to build connections with people, which translates into his work and his writing.
He specializes in helping businesses build a human connection with their audiences through integrated strategies involving social media, content marketing and search engine optimization.
You can visit his website at MattSouthern.com, where he blogs about topics that are designed to educate and provide value to small businesses looking to get more results out of their social media marketing.

View all posts

Content Marketing, Social Media, Social Media Marketing, Web Content

Building Online Influence With Content Curation

by Matt Southern 6

Social media influence is measured by the quality of your content. But what if you can’t always come up with content? If you are like many people, content cre... Read more.

Analytics, Social Media, Social Media Marketing

Increase Your Facebook Reach With More Posts

by Matt Southern 5

Every business on Facebook wants its posts seen by as many people as possible. Few Facebook users realize that because of your Facebook reach, only a small perc... Read more.

Business Relationships, Business Strategies, Online Communities, Online Marketing, Online Reputation, Reputation Management, Social Networking

Influencer Marketing – How to Harness It for Your Business

by Matt Southern 9

Cutting through the noise and getting noticed in today's marketplace is getting increasingly difficult. People aren't trusting corporate advertising as much as ... Read more.

Business Strategies, Customer Service, eCommerce, Online Communication, Reputation Management, Social Media, Social Media Monitoring

Social Media Customer Service – Turn Critics Into Brand Ambassadors

by Matt Southern 6

Some businesses shy away from using social media because they're afraid of negative feedback. That's understandable, but they're missing out on a huge opportuni... Read more.