Knowing Your Target Market
Successful organizations (those that are not relying on “luck”) realize the importance of understanding their market through the process of Segmentation, Ta... Read more.
Dr. Brian Monger FMA, CPPM, PhD B.Com; Grad Dip Man. MBus. M.Ed. DBA Ph.D. is the Executive Director of MAANZ International, a Director and principal consultant at the Centre for Market Development.
He has over 40 years’ experience in management and consulting in marketing and business development, working with organisations in Australia and overseas.
He is a management and marketing consultant and well known presenter on marketing and management topics – as well as a prolific writer.
View all posts