Article Marketing Strategies to Increase the Visibility of Your Business

Article marketing is the process of writing and publishing online articles with the goal of increasing the credibility of your business by positioning you as an expert, as well as improving the search engine visibility of your business.

Planning an article for article marketing requires strategic placement of not only keywords but also links in the article. The writer needs to know how to create a story of interest and one that will compel the reader to click on the links to get more information on the topic.

You need to use the articles to build a relationship between the reader and you. Your main goal should be to offer quality content that they can trust. If they feel that the article is useful and of high quality, they will trust that your website will offer always offer the same quality.

How does article marketing help your business?

Initially, it enables you to get high-quality backlinks, which, in turn, helps to increase your page rankings. It also draws more focused traffic to your website, considering that the visitors clicking on the links in all of your articles are prospective customers already.

Article submission helps you to acquire more credibility through the content of your articles. Your articles demonstrate your knowledge on the topic being discussed to your readers.

Additionally, article submission is also a very effective marketing tool for a website because it provides immediate results. Links that are generated from content-rich pages are always preferred by search engines.

If you continually submit articles to article directories, there will be a continual flow of links to your site and that is something that search engines respond to favorably.

A good article marketing strategy

Here are some tips to help you get the most out of your article marketing campaign:

• Content – A critical element that attracts and compels readers to return is the content. People search the internet for useful and valuable information. Your visitors will keep returning if your content is always informative and interesting.
• Clear and concise – Online articles should be clear and concise so that they hold (and keep) the attention of your readers.
• Headline – Your title, if it is effective, will cause the reader to want to read your article.
• Variety – While maintaining the focus on your website, in other words, the products and services that you are offering, consider the many angles from which you can approach your topics. A variety of articles that are customized for your target audience will enable you to draw a larger audience.
• Keywords – Keywords are the words that your readers will type into the search engine. This is important to you because the end result is that your article will pop up at the top of the list of relevant articles to be viewed based on those keywords. However, please be aware that if you have too many keywords, your article won’t seem natural. If, on the other hand, you have too few keywords, the search engines may not pick up your article at all. It is very important to maintain a balance and have a good sense of how much is the right amount of key words.
• Get a writer – If you can’t or won’t write your own articles, there are many freelance writers whom you can hire to write for you. Before putting your reputation into a writer’s hands, however, make sure that his or her work is original and of high quality.
• Proofreading – After the article is written, proofread it. Careless writing and spelling and grammatical errors reflect badly on you and your business. After you have proofread the article, ask friends, family, and colleagues to read through the article. Take their feedback very seriously. Even the smallest positive change can make a difference in the way that the article is viewed by your readers.
• Link your articles – Insert links to other articles in your article. The links should be for other articles that you have written on the same subject. This will strengthen your credibility and cause your readers to be loyal. If you have affiliates, allow them to use your articles as well and to promote them for you.
• Include a resource box – The resource box is the small paragraph at the end of your article that contains your information. The minimum amount of information that your resource box should contain is your name; one or two key phrases, including an incentive for readers to visit your site; and a direct hyperlink to your website. The resource box is critical to the success of your article marketing campaign and should be planned carefully. Your planning should be done in conjunction with the guidelines of the article directory, which you must use because there is generally a limit to the number of links that you are able to include. You can use the same resource box for all of your articles or you can customize the information to fit the topic of the article.

Article Submission

The submission of articles is an ethical search engine optimization (SEO) strategy used to promote a website and to gain a continual stream of high-quality and valuable links. It is a powerful strategy in which the submission of articles in various article directories occurs to gain quick exposure. When those articles containing unique content are distributed across the web, a larger audience can view them. This enables the website to gain greater popularity, publicity, and traffic.

How does article submission work?

The first step in the process of article submission is to write content-rich and unusual articles. You can either do the writing yourself or you can hire others to write the articles for you. Once the article is ready for publication, you should post it in the article directories. You can accomplish this in one of two ways:

• By using submission software. If you choose this submission option, you will have to obtain the software in which you can load all of your articles and submit them. After this part of the process, the software will automatically submit your articles in the article directories.
• By hiring professionals for article submission. Professionals can be hired who will submit articles for you. This will save you the time that you would have spent on doing it yourself.

To learn more about how to use Article Marketing for the success of your business, please visit us at CompuKol Communications.