Writing Concise and Compelling Social Media Content
When it comes to your social media efforts for your business, it is very important that you understand how critical social media is to your marketing efforts and how those efforts will impact your business’s success. Of course, most likely, you are an extremely busy person and there are so many things on any given day (and any given week) that are above your social media efforts on your priority list.
Keeping up with your social media efforts
There are several different types of content that you can share and that will serve to really attract the attention of your online connections. The first (and perhaps, easiest) way to begin is by posing a thought-provoking question that will not only get people thinking but that will compel them to want to share their two cents. That is exactly how wonderful, valuable discussions begin and that type of discussion may be turn out to be an amazing launching off point. Of course, it is probably obvious to you that your question must really carry a lot of weight. It must be a really effective question that gets the other person thinking and feeling. Your question should be short and to the point. At the same time, it should also be truly compelling and insightful.
Share some of who you are
Each person has a story to tell and you may not believe it but your story will be very interesting to many other people. Try not to sell yourself (or your story) short. With that in mind, you should choose a topic that you feel is really going to grab the attention of the other person. Whether you realize it or not, you happen to have something really big in common. You are both human beings, which means that you both react emotionally. That doesn’t mean that you overreact emotionally. It only means that you have feelings that are touched when you hear another human being’s story. That is a good thing! If you are genuine and sincere, the other person will know it and will react to what you are sharing. On the other hand, if you are not genuine or sincere, the other person will know that too. Just be yourself and choose a topic that you are passionate about. You will see how well it works.
Use Frequently Asked Questions as a content tool
The concept of FAQs is an excellent tool that will get other people online to pay attention to you and your business. You will establish an automatic connection with the other person because there is no doubt that that other person has thought of at least some of the questions that you are presenting. That will establish an automatic bond right there and then. Within this particular tool, you can also include helpful tips and tricks. Your online connections will appreciate it and there is no doubt that they will find the information valuable.
Express your appreciation to other people
It is very important to remember that you are not in a silo. Your business would not be successful without other people. If not for those other people (as well as people who interact with you and buy from you in the future), where would you and your business be? The answer is, “nowhere.” You need them to survive. If you think about it in that way, you should understand how important it is to acknowledge the important role that the other people play. You need to let them know and you need to acknowledge them to other people as well. One hand truly does wash the other. It is all part of building solid relationships with other people. The more you think of the other person and less about yourself, the stronger and more enduring your relationship with that person will be. It is so worth the effort that you are going to make.
Write about emerging trends
People love to read about trends and it will help your business if you can identify those trends that are appropriate for what you are doing. There is always that possibility that the other person is not aware of a particular trend yet that trend might help the other person’s business a great deal. It is your responsibility to inform the other person as much as you can. Tell them everything that you know about that particular thing. If the information is interesting enough, your online connections will tell their people and you will get credit as the source of the information. Everyone wins!
Use an insightful quote as a launching off point
Quotations are wonderful and so versatile. There are so many around and you will inevitably find some that will fit your story like a glove. Hopefully, you won’t have to work too hard to find the perfect quotation and then you can share an interesting discussion that relates to that quotation. Other people will find it fascinating. The more inspiring you are to the other people, the more excited they will be about the topic and the more interested they will be to continue to interact with you and before you know it, they will hardly be able to contain their excitement when it comes to your future content.
Conclusion
There are so many topics about which you can write and as long as you choose the appropriate target audience and your content is presented well, you will be golden. Your online connections will be more than happy to interact with you and to offer you the benefit of their knowledge and expertise. Make sure that your writing is clear, concise, and meaningful at the same time. Once you have created content that will captivate other people online, you can enjoy all of the positive feelings that it will invoke.
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Via LinkedIn Groups
Group: B2B Online Marketing
Discussion: How Do You Come Up With Compelling Social Media Content?
Great article – thanks for sharing. The only thing I would say is to make sure that the trend you’re writing about is appropriate; it’s easy to say the wrong thing about a sensitive issue and land yourself in hot water!
By James Foulkes
Via LinkedIn Groups
Group: Dr Brian’s Marketing Network – Magical Marketing Ideas for Top Marketers
Discussion: How Do You Come Up With Compelling Social Media Content?
The exact same way that your come up with compelling PR and PUB and Advertising content. SMN is just another channel with interaction added. Who else feels that getting likes is a worthless activity when you can buy them.
By Frederick Held
Via LinkedIn Groups
Group: Chief Marketing Officer (CMO) Network – #1 Group for CMOs
Discussion: How Do You Come Up With Compelling Social Media Content?
The same way you do creating email marketing or a TV advertisement. The channel does not change the message. In this case you have the opportunity to dialogue.
By Frederick Held
Via LinkedIn Groups
Group: Succeed: Small Business Network, Powered by Staples
Discussion: How Do You Come Up With Compelling Social Media Content?
The key is to find something that is of value to your target audience or audiences. However, we routinely publish information about our company that is designed to put us in a good light.
By Mel Meyers
Via LinkedIn Groups
Group: Succeed: Small Business Network, Powered by Staples
Discussion: How Do You Come Up With Compelling Social Media Content?
With all articles, title is king. Be creative and bold. Push the envelope to the max. With content… keep it short (approx 400 words). Read it over and over and keep chopping without loosing the impact of the point being made. If too long then split it into part 1 and part 2. Ask questions throughout to encourage deep thought and interaction.
By Dean Voss
Via LinkedIn Groups
Group: Succeed: Small Business Network, Powered by Staples
Discussion: How Do You Come Up With Compelling Social Media Content?
if one fulfills their obligations well and on an ongoing basis equally as well…by being perceived as a person of both honor and integrity…..word will ‘get out’ and people will find you.
By Colin Fitzpatrick Smith
Via LinkedIn Groups
Group: Succeed: Small Business Network, Powered by Staples
Discussion: How Do You Come Up With Compelling Social Media Content?
I would suggest writing about current events relating to the industry. A quick keyword search of news articles relating to your topic will net you some results you can offer insight about.
By Angel Rosario
Via LinkedIn Groups
Group: Succeed: Small Business Network, Powered by Staples
Discussion: How Do You Come Up With Compelling Social Media Content?
Know who and where your audience is.
As an organizing consultant, I post information on FB targeted to people who are struggling with physical clutter at home. On LinkedIn, I focus more on time management and productivity.
By Brenda Spandrio
Via LinkedIn Groups
Group: Dr Brian’s Marketing Network – Magical Marketing Ideas for Top Marketers
Discussion: How Do You Come Up With Compelling Social Media Content?
Well yes there are many topics to write about but one should only write about topics that apply to their business. We are talking about content right?
Content needs to be relevant to your business and it needs to be relevant to the consumer you are targeting. In other words if you’re selling a specialized service then your content should be written about that service to a specific audience.
If you’re selling a product that is saturated throughout the internet (e.g., t-shirts, cell phones, etc.) its going to be tough writing interesting content. You must also consider if what you’re selling is relevant to consumers. Not every product and service is. There has to be a need or demand for the product or service. If there isn’t a need or demand then no matter how well written your content is it will not make a difference in sales or the life of your business.
By Joni DiMaggio
Via LinkedIn Groups
Group: Step Into The Spotlight!
Discussion: How Do You Come Up With Compelling Social Media Content?
What I do is learn from the best because if you want to be the best you have to learn from the best that is in your price point. With that being said, when I learn I implement that information right away because in a week or two I wont be as clear and focused as I am right now. With that being said I have a bank of top level information I enjoy sharing on social media. I don’t hold anything back though because the information I share is part of top paid information but they are just small segments of something that could be an extract of a bigger program I have. maybe not. I don’t have anything in mind for the outcome. The outcome depends on how valuable my shares are on social media and elsewhere are. So, I guess I come up with the content from people who know what they are doing and have had success. That is what I do to enjoy the passion I have to help as many entrepreneurs to succeed online.
By Rick Salas