Does Your Call-to-Action Button Convert Leads Through Colors?

It is a well-established fact that a call-to-action (CTA) is essential for your business. So, that takes care of the need for the concept. However, what about the physical attributes of the CTA button? Is it effective at bringing your business to the next level?

The appeal of the CTA button

Your CTA button has to have particular physical attributes, such as color, shape, etc., which attracts people who see it. When it comes to color, a person knows immediately if he or she likes or dislikes it. In general, the color of whatever you are selling will have a great deal to do with the decision that the other person makes as to whether he or she will buy whatever you are selling. The visual appeal is extremely important for many reasons, including emotionally, psychologically, and mentally.

 With that said, there are some colors that may be more universally appealing than others. The following may serve as a valuable guide when you are considering which colors to choose. 

• Green: Green is a relaxing color. It also represents growth. Interestingly, even though green has a calming effect on most people, it also says “action,” which will encourage your visitors to take some sort of action.

• Blue: Blue is a trusting color. It also expresses a feeling for  security. If you have a goal in mind of making your visitors feel safe and secure, definitely go with some shade of blue.

• Yellow: Yellow is a happy color and it is bound to keep people on their toes. It has a definitely positive effect on many people and it makes them want to do something. Yellow gives them energy  to carry through with whatever they are setting out to do. Yellow keeps people alert and awake.

• Red: Red is a “pow” color. You need to use red sparingly and cautiously. If you have a special offer to make, red is a good color choice. It is also appropriate if you are close to offering an incentive that is really valuable.

• Orange: The color orange means that you want the other person to do something right away. You may be asking them to sign up for something, to join something, or to buy something. However, orange may also say that the quality of what you are offering is not there. Just be careful with orange.

When it comes to the content associated with your CTA, you should keep the language clear, concise, and to the point. You should also make sure that your CTA content is always in the first person. After all, you are addressing your visitor and there is no other way to speak to the person appropriately.

Conclusion

Whether you realize it or not, the color of your call-to-action button has a great deal to do with your ability to increase the number of clients that you acquire (ultimately). Whether they realize it or not, people react emotionally to colors (and other aesthetic qualities). If you have chosen a particular color for your button, you should take note of how people react. It is very interesting but there is definitely a scientific basis to what you choose and how it is received. The visual appeal of your CTA button is critically important to your professional success. You should consider the colors that were discussed here. If you do it right, you will get the results that you are hoping to achieve.

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