Your business makes a promise about your brand to your customers every time they interact with you. Whether they buy online or in a physical store, you are responsible for thanking them.
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Tag Archives: Web Content
Strategies for an Effective Website
February 20, 2010 – 10:55 am
You have a beautiful-looking website. You originally invested a great deal of money to have a reputable firm design and build it yet you see almost no return on investment (ROI).
The Purpose of Your Business Website
January 23, 2010 – 11:08 am
Many websites are designed and built with no purpose in mind. They appear to have badly fitting parts that are haphazardly put together. Those websites don’t provide a reason or inclination for visitors to stay.
How to Organize Your Landing Page
November 7, 2009 – 1:28 pm
When people visit your landing page, if they can’t find what they are looking for, your landing page doesn’t serve any purpose. The page needs to be easily accessible to your visitors and the information has to be well organized.
Does Your Web Copy Connect With Your Visitors?
November 4, 2009 – 2:09 pm
When an Internet visitor is in the process of deciding from which company to buy a particular good or service, the choices can be confusing. It certainly doesn’t help the visitor if the copy on the website is unclear.
Compelling Writing for the Web
September 24, 2009 – 10:53 am
You want your web writing to make visitors want to read everything that you have to say. Web writing is personal and informal. Your job is to make sure that it is also compelling.
What Blogging Can Do For Your Business
July 25, 2009 – 7:43 pm
With blogs, average business people can write about what they know and are passionate about, as well as what they can offer to others. When this is done properly and is updated regularly to keep the content fresh, it can be a very powerful marketing tool that naturally draws the customers to your business instead of forcing yourself upon them, as in traditional advertising.
What to Consider in a Superior Business Website
June 19, 2009 – 5:21 pm
Your website has a much greater impact on your business than you may realize. It is therefore necessary to make sure your website has a professional appearance, is user friendly, and is regularly updated to reflect changes in your products/services as well as those of your customers.
Essential Pages for Your Business Web Site
June 6, 2009 – 10:19 pm
Most small-business web sites are works in progress with continual revisions, improvements, and updates. This process frequently results in failure to include important information- information that could have a negative impact on your bottom line.
