“All the words I use in my stories can be found in the dictionary – it’s just a matter of arranging them into the right sentences.” Somerset Maugham. As a business person with an online presence, you write for the Web.
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Tag Archives: marketing writing
Effective Content Marketing
June 3, 2010 – 7:10 am
At the root of content marketing is a clear understanding of what your customers need and the ability to satisfy their needs in an informative, compelling manner. Your content should be engaging and should promote further discussions.
Successful Marketing Messages for Your Business
March 27, 2010 – 9:41 am
Having powerful and successful marketing messages for your business is essential for success. Your core marketing messages need to make your potential clients understand that you can solve their problems. This will make them decide to hire you.
Branding Your Website Thank You Page
March 2, 2010 – 10:16 am
Your business makes a promise about your brand to your customers every time they interact with you. Whether they buy online or in a physical store, you are responsible for thanking them.
How to Spread Good Business Ideas
December 12, 2009 – 11:57 am
You ask yourself why some ideas spread like wildfire and others don’t go anywhere at all. You may have amazing ideas that you want to communicate to a wide audience as quickly as possible.
Does Your Web Copy Connect With Your Visitors?
November 4, 2009 – 2:09 pm
When an Internet visitor is in the process of deciding from which company to buy a particular good or service, the choices can be confusing. It certainly doesn’t help the visitor if the copy on the website is unclear.
Using WIIFM to Convert Website Visitors Into Clients
October 31, 2009 – 2:31 pm
Obtaining clients is all about WIIFM (What’s In It For Me?). It is the mindset of all those who visit your website. It is also your mindset when you visit other websites.
Headlines That Grab the Reader
October 3, 2009 – 3:08 pm
In social media marketing, you have only 3 seconds to grab the readers’ attention and to make them want to keep reading. You do that through your headline. The headline either makes or breaks the success of your article.
Marketing Writing — How to Maximize Its Effectiveness
August 8, 2009 – 4:27 pm
The best writing is always clear and to the point, imparting to the reader exactly what he/she needs to learn. This is especially the case with marketing writing, and in particular, Inbound Marketing writing, because the end result is whether the reader agrees to buy the product or service based on what is presented in the writing. In short, if the potential customers are not enticed by what they read, they will not become customers at all. The following are tips on how to maximize the effectiveness of the marketing writing.
