Your business makes a promise about your brand to your customers every time they interact with you. Whether they buy online or in a physical store, you are responsible for thanking them.
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Category Archives: Web Design
Strategies for an Effective Website
February 20, 2010 – 10:55 am
You have a beautiful-looking website. You originally invested a great deal of money to have a reputable firm design and build it yet you see almost no return on investment (ROI).
Using Twitter to Drive Traffic to Your Website
February 16, 2010 – 10:42 am
Twitter is one of the hottest social media channels today. Twitter is not only an effective way to connect with people but it is also an effective way to drive traffic to your website.
Using Sitemaps for Search Engine Optimization
February 9, 2010 – 1:56 pm
Building HTML and XML sitemaps for your website could possibly be the easiest thing that you do to increase your web presence. It may be the first thing that gets you high search engine optimization (SEO) rankings.
The Purpose of Your Business Website
January 23, 2010 – 11:08 am
Many websites are designed and built with no purpose in mind. They appear to have badly fitting parts that are haphazardly put together. Those websites don’t provide a reason or inclination for visitors to stay.
How to Organize Your Landing Page
November 7, 2009 – 1:28 pm
When people visit your landing page, if they can’t find what they are looking for, your landing page doesn’t serve any purpose. The page needs to be easily accessible to your visitors and the information has to be well organized.
Does Your Web Copy Connect With Your Visitors?
November 4, 2009 – 2:09 pm
When an Internet visitor is in the process of deciding from which company to buy a particular good or service, the choices can be confusing. It certainly doesn’t help the visitor if the copy on the website is unclear.
Using WIIFM to Convert Website Visitors Into Clients
October 31, 2009 – 2:31 pm
Obtaining clients is all about WIIFM (What’s In It For Me?). It is the mindset of all those who visit your website. It is also your mindset when you visit other websites.
Identifying Effective Keywords for Your Business
October 17, 2009 – 3:11 pm
All businesses that want to establish sharp visibility on the Internet need to perform thorough keyword analysis as part of their search engine optimization (SEO) strategy.
SEO – What it Is and Pitfalls to Avoid
September 5, 2009 – 1:18 pm
One of the biggest issues in search engine optimization (SEO) is the lack of credit that it receives in enticing traffic to your website. Many times, the root of this issue is at the senior management level. They aren’t familiar with SEO and how it works. Because of the lack of understanding, they can easily make decisions that are disastrous from an SEO perspective.
